{"id":3961,"date":"2012-11-06T14:22:15","date_gmt":"2012-11-06T13:22:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-millicano\/"},"modified":"2012-11-06T14:22:15","modified_gmt":"2012-11-06T13:22:15","slug":"iq-marketing-dla-millicano","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/iq-marketing-dla-millicano.html","title":{"rendered":"IQ Marketing dla Millicano"},"content":{"rendered":"<p>Kampania realizowana jest pod has\u0142em &bdquo;Kawa jutra ju\u017c dzi\u015b&#8221; i obejmuje dzia\u0142ania ATL, BTL, Direct Marketing, On-line.<\/p>\n<p>W ramach komunikacji kampanii agencja IQ Marketing stworzy\u0142a m.in. kreacje reklam prasowych, outdoorowych, reklam do audiobook&oacute;w z serii &bdquo;Mistrzowie S\u0142owa&#8221;, ulotek insertowych, kreacj\u0119 i produkcj\u0119 billboardu sponsorskiego do TV.<\/p>\n<p>Agencja odpowiada r&oacute;wnie\u017c za organizacj\u0119 degustacji kawy Millicano  w sieciach handlowych i delikatesach premium oraz realizacj\u0119 sampling&oacute;w suchych poprzez wybrane sklepy internetowe, m.in. Merlin.pl, Alma24.pl, Frisco.pl, Cateringdietetyczny.pl.<\/p>\n<p>Spot TV wspieraj\u0105cy kampani\u0119 przygotowa\u0142a agencja JWT, stron\u0119 WWW i dzia\u0142ania on-line agencja K2, za zakup i planowanie medi&oacute;w odpowiedzialny jest dom mediowy Starcom, dzia\u0142ania PR realizuje Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania wprowadzaj\u0105ca kaw\u0119 Millicano od Jacobs Kr&ouml;nung z portfolio Kraft Foods Polska.","protected":false},"author":1,"featured_media":3962,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[853,509,48,854,377],"class_list":{"0":"post-3961","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-iq-marketing","9":"tag-jwt","10":"tag-k2","11":"tag-kuznia-pr","12":"tag-starcom","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3961"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3962"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}