Kampania realizuje cele wizerunkowe i produktowe. 30-sekundowy spot przybli\u017ca dzieciom problematyk\u0119 sztucznego dos\u0142adzania soków, napojów i nektarów owocowych.<\/p>\n
Komunikacja jest precyzyjnie zaplanowana pod k\u0105tem grupy docelowej.<\/p>\n
Buduje j\u0105 spot reklamowy oraz animowane bannery. Jest realizowana za po\u015brednictwem najpopularniejszych kobiecych i dzieci\u0119cych portali, komunikatorów oraz wyszukiwarek. Dodatkowo kilkaset tysi\u0119cy kobiet otrzyma informacj\u0119 o Pysiu mailowo, a dzieci t\u0105 sama drog\u0105 zostan\u0105 zaproszone do zabawy z Pysiem na www.pysio.pl<\/a> i obejrzenia spotu.<\/p>\n Spot zosta\u0142 wyre\u017cyserowany przez Mariusza Paleja i nominowanego do Oscara Tomasza Bagi\u0144skiego.<\/p>\n Kreacj\u0119 przygotowa\u0142a agencja Red8, media zaplanowa\u0142 i zakupi\u0142 MediaCom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania reklamowa wspieraj\u0105ca Pysia bez dodatku cukru. Dzia\u0142ania reklamowe b\u0119d\u0105 obecne w internecie.","protected":false},"author":1,"featured_media":39572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[831,814],"class_list":{"0":"post-39571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediacom","9":"tag-red8","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39571"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39571\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39572"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}