{"id":39545,"date":"2009-03-19T12:35:51","date_gmt":"2009-03-19T11:35:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/inpost-wybral-mindshare\/"},"modified":"2009-03-19T12:35:51","modified_gmt":"2009-03-19T11:35:51","slug":"inpost-wybral-mindshare","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/inpost-wybral-mindshare.html","title":{"rendered":"InPost wybra\u0142 Mindshare"},"content":{"rendered":"<p>Za planowanie i wyb&oacute;r medi&oacute;w oraz doradztwo strategiczne b\u0119dzie odpowiedzialny Mindshare Polska.<\/p>\n<p>Przetarg zosta\u0142 og\u0142oszony w grudniu 2008 roku. O obs\u0142ug\u0119 kampanii InPost rywalizowa\u0142o 5 firm, z kt&oacute;rych do drugiego etapu zakwalifikowa\u0142y si\u0119 trzy domy mediowe.<\/p>\n<p>W ramach dzia\u0142a\u0144 zwi\u0105zanych z wprowadzeniem na rynek nowej us\u0142ugi Mindshare Polska b\u0119dzie wsp&oacute;\u0142pracowa\u0142o z agencjami Genesis PR (public relations), Navigator (strona www i produkcja materia\u0142&oacute;w drukowanych) oraz Peppermint (strategia i kreacja).<\/p>\n<p>&#8211; Nasze dzia\u0142ania s\u0105 zwi\u0105zane z przygotowaniami do ofensywnej promocji nowej us\u0142ugi, kt&oacute;rej uruchomienie planujemy wiosn\u0105 2009 roku. B\u0119dzie to rewolucyjne na polskim rynku rozwi\u0105zanie przygotowane na potrzeby handlu internetowego. Celem organizowanego przez nas przetargu by\u0142o zatem wy\u0142onienie domu mediowego, kt&oacute;ry zapewni nam maksymaln\u0105 efektywno\u015b\u0107 dzia\u0142a\u0144 reklamowych i promocyjnych przy zachowaniu najbardziej atrakcyjnych warunk&oacute;w cenowych &#8211; wyja\u015bnia Rafa\u0142 Brzoska, prezes InPost.<\/p>\n","protected":false},"excerpt":{"rendered":"InPost, niezale\u017cny operator pocztowy, zako\u0144czy\u0142 przetarg na obs\u0142ug\u0119 medialn\u0105 kampanii skierowanej do sektora e-commerce.","protected":false},"author":1,"featured_media":39546,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85],"class_list":{"0":"post-39545","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39545"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39546"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}