{"id":39511,"date":"2009-03-20T00:27:33","date_gmt":"2009-03-19T23:27:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowosci-w-badaniu-radio-track\/"},"modified":"2009-03-20T00:27:33","modified_gmt":"2009-03-19T23:27:33","slug":"nowosci-w-badaniu-radio-track","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/nowosci-w-badaniu-radio-track.html","title":{"rendered":"Nowo\u015bci w badaniu Radio Track"},"content":{"rendered":"<p>Testy wykaza\u0142y, \u017ce mo\u017cliwe jest realizowanie bada\u0144 s\u0142uchalno\u015bci na telefonach kom&oacute;rkowych. Zabieg taki ma znacz\u0105co poprawi\u0107 jako\u015b\u0107 pr&oacute;by i pozwoli\u0107 na obj\u0119cie badaniem os&oacute;b, do kt&oacute;rych do tej pory trudno by\u0142o dotrze\u0107.<\/p>\n<p>Kolejnym etapem b\u0119dzie opracowanie nowych procedur procesu \u0142\u0105czenia pr&oacute;by kom&oacute;rkowej i stacjonarnej. Wykorzystywanie w pr&oacute;bie telefon&oacute;w kom&oacute;rkowych, ze wzgl\u0119du na brak ich powi\u0105zania z miejscem zamieszkania u\u017cytkownika, wymaga zaawansowanych metod integracji danych z dw&oacute;ch \u017ar&oacute;de\u0142. B\u0119dzie to mo\u017cliwe na odpowiednio du\u017cej pr&oacute;bie zrealizowanej w identycznych warunkach jak dotychczasowe badanie RadioTrack.<\/p>\n<p>KBR postanowi\u0142 w kwietniu zachowa\u0107 badanie na telefonach stacjonarnych w dotychczasowym kszta\u0142cie i dodatkowo wprowadzi\u0107 og&oacute;lnopolsk\u0105 pr&oacute;b\u0119 na telefonach kom&oacute;rkowych. Zaplanowane badanie na telefonach kom&oacute;rkowych pos\u0142u\u017cy do ustalenia proporcji, w jakich powinny by\u0107 one w\u0142\u0105czone do finalnego projektu RadioTrack. Umo\u017cliwi to tak\u017ce opracowanie metod \u0142\u0105czenia obu pr&oacute;b.<\/p>\n<p>Nad zmianami w projekcie b\u0119dzie pracowa\u0107 KBR, Instytut Millward Brown SMG\/KRC, a tak\u017ce niezale\u017cni konsultanci.<\/p>\n","protected":false},"excerpt":{"rendered":"KBR zrealizowa\u0142 testy na kom&oacute;rkach przy wykorzystaniu nowej wersji kwestionariusza bada\u0144 audytorium radia.","protected":false},"author":1,"featured_media":39512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[1298],"class_list":{"0":"post-39511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"tag-radio-track","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39511"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39512"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}