{"id":39489,"date":"2009-03-20T11:13:31","date_gmt":"2009-03-20T10:13:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/motion-panele-w-kampanii-levisa\/"},"modified":"2009-03-20T11:13:31","modified_gmt":"2009-03-20T10:13:31","slug":"motion-panele-w-kampanii-levisa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/motion-panele-w-kampanii-levisa.html","title":{"rendered":"Motion panele w kampanii Levisa"},"content":{"rendered":"<p>W ramach r&oacute;\u017cnorodnych dzia\u0142a\u0144 komunikacyjnych pod has\u0142em &#8222;\u017byj bez zapi\u0119\u0107&#8221;, obejmuj\u0105cych internet oraz outdoor, zaplanowano r&oacute;wnie\u017c now\u0105 form\u0119 reklamy zewn\u0119trznej &#8211; motion panele.<\/p>\n<p>Instalacja o \u0142\u0105cznej powierzchni 190 m kw. pojawi si\u0119 w centrum Warszawy w pasa\u017cu podziemnym pod rondem im. R. Dmowskiego.<\/p>\n<p>Dzia\u0142anie motion paneli wci\u0105ga przechodni&oacute;w w interakcj\u0119. Z pozoru zwyk\u0142y pod\u015bwietlany kaseton, zawieszony na wysoko\u015bci wzroku cz\u0142owieka, tworzy iluzj\u0119 animowanego obrazu, ale tylko wtedy, gdy obserwator znajduje si\u0119 w ruchu.<\/p>\n<p>Wprowadzenie w temat kampanii stanowi r&oacute;wnie\u017c grafika wyklejona na \u015bcianach i suficie tunelu.<\/p>\n<p>No\u015bnik, kt&oacute;rego w\u0142a\u015bcicielem jest firma CAM Media, powsta\u0142 we wsp&oacute;\u0142pracy z domem mediowym Starcom, zajmuj\u0105cym si\u0119 planowaniem i zakupem medi&oacute;w dla firmy Levi Strauss Poland.<\/p>\n<p>Instalacja jest cz\u0119\u015bci\u0105 kampanii reklamowej wiosenno-letniej kolekcji jeans&oacute;w Levi&rsquo;s 501 zatytu\u0142owanej &#8222;Live unbuttoned &#8211; \u017byj bez zapi\u0119\u0107&#8221;. W kampanii opr&oacute;cz no\u015bnik&oacute;w reklamy zewn\u0119trznej wykorzystywany jest r&oacute;wnie\u017c internet. W akcji zastosowane s\u0105 kreacje stworzone globalnie dla Levi&#8217;s 501.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma Levi Strauss Poland prowadzi kampani\u0119 reklamow\u0105 wiosenno-letniej kolekcji jeans&oacute;w Levi&rsquo;s 501.","protected":false},"author":1,"featured_media":39490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[856,1789,377],"class_list":{"0":"post-39489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cam-media","9":"tag-levis","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39489"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39490"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}