{"id":39425,"date":"2009-03-23T12:52:33","date_gmt":"2009-03-23T11:52:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/freshmail-oferuje-testy-ab-wideo\/"},"modified":"2009-03-23T12:52:33","modified_gmt":"2009-03-23T11:52:33","slug":"freshmail-oferuje-testy-ab-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/freshmail-oferuje-testy-ab-wideo.html","title":{"rendered":"FreshMail oferuje testy A\/B (wideo)"},"content":{"rendered":"<p>FreshMail zosta\u0142 wzbogacony o modu\u0142 test&oacute;w A\/B. Funkcjonalno\u015b\u0107 ta pozwala na dok\u0142adne zbadanie reakcji u\u017cytkownik&oacute;w na zaproponowany temat wiadomo\u015bci lub to, co znajduje si\u0119 w polu &#8222;nadawca&#8221;.<\/p>\n<p>W praktyce oznacza to, \u017ce z listy adresowej mo\u017cna wybra\u0107 losow\u0105 grup\u0119 testow\u0105, a nast\u0119pnie wys\u0142a\u0107 do po\u0142owy tej grupy kampanie z propozycj\u0105 tematu wiadomo\u015bci (lub nadawcy), a do drugiej grupy zupe\u0142nie inn\u0105 propozycj\u0119.<\/p>\n<p>Okre\u015bli\u0107 mo\u017cna tak\u017ce &#8222;miar\u0119 sukcesu&#8221;, czyli jaki wska\u017anik ma sprawdzi\u0107 FreshMail. Do wyboru s\u0105 wska\u017anik otwarcia maili lub wska\u017anik klikni\u0119\u0107 w linki oraz czas, po jakim system ma zako\u0144czy\u0107 test. FreshMail nast\u0119pnie mierzy efekty poszczeg&oacute;lnych wysy\u0142ek i do pozosta\u0142ej grupy adresowej wy\u015ble bardziej efektywn\u0105 kampani\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"FreshMail wprowadza now\u0105 funkcjonalno\u015b\u0107, kt&oacute;ra ma zwi\u0119kszy\u0107 skuteczno\u015b\u0107 kampanii e-mail marketingowych.","protected":false},"author":1,"featured_media":39426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2610],"class_list":{"0":"post-39425","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-freshmail","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39425"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39426"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}