{"id":39411,"date":"2009-03-23T15:23:17","date_gmt":"2009-03-23T14:23:17","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wiosenna-kampania-marki-perfecta\/"},"modified":"2009-03-23T15:23:17","modified_gmt":"2009-03-23T14:23:17","slug":"wiosenna-kampania-marki-perfecta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wiosenna-kampania-marki-perfecta.html","title":{"rendered":"Wiosenna kampania marki Perfecta"},"content":{"rendered":"<p>Kampania ma charakter produktowo-wizerunkowy. Du\u017cy nacisk po\u0142o\u017cony jest na prezentacje produkt&oacute;w: krem&oacute;w z serii Perfecta Odm\u0142adzanie 40+ oraz Perfecta Nawil\u017canie. Reklama podkre\u015bla tak\u017ce charakter marki, skierowanej do kobiet w r&oacute;\u017cnym wieku i o r&oacute;\u017cnym rodzaju sk&oacute;ry. Kampanii towarzyszy has\u0142o &#8222;Perfecta. \u0141\u0105czy nas pi\u0119kno&#8221;.<\/p>\n<p>30-sekundowy spot (znany z jesiennej kampanii marki) oraz dwa 15-sekundowe skr&oacute;ty b\u0119dzie mo\u017cna ogl\u0105da\u0107 przez 4 tygodnie w blokach reklamowych  TVP1, TVP2, TVN, Polsatu, TVN7, TV4, TVP Info, TVN Style oraz w stacjach z pakietu At Media. Na potrzeby sponsoringu zosta\u0142 przygotowany tak\u017ce 8-sekundowy billboard sponsorski pokazywany podczas programu &#8222;Taniec z gwiazdami&#8221;. Telewizyjn\u0105 kampani\u0119 b\u0119d\u0105 wspiera\u0107 w punktach sprzeda\u017cy materia\u0142y POS w formie stand&oacute;w, wobbler&oacute;w, hanger&oacute;w oraz ulotek.<\/p>\n<p>Za kreacje kampanii odpowiada agencja Radna, zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MindShare.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza wiosenna ods\u0142ona kampanii reklamowej marki Perfecta, kt&oacute;ra obejmie najwi\u0119ksze og&oacute;lnopolskie stacje telewizyjne.","protected":false},"author":1,"featured_media":39412,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,2491,2488],"class_list":{"0":"post-39411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-perfecta","10":"tag-radna","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39411"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39412"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}