{"id":39407,"date":"2009-03-23T15:40:33","date_gmt":"2009-03-23T14:40:33","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/expert-monitor-348-mln-zl-na-reklame-w-prasie\/"},"modified":"2009-03-23T15:40:33","modified_gmt":"2009-03-23T14:40:33","slug":"expert-monitor-348-mln-zl-na-reklame-w-prasie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/expert-monitor-348-mln-zl-na-reklame-w-prasie.html","title":{"rendered":"Expert Monitor: 348 mln z\u0142 na reklam\u0119 w prasie"},"content":{"rendered":"<p>Jak wynika z danych firmy Expert Monitor, w\u015br&oacute;d dziennik&oacute;w najwi\u0119cej na reklamach w lutym br. zarobi\u0142a Gazeta Wyborcza &#8211; 65,96 mln z\u0142 (18,69 proc. mniej ni\u017c przed rokiem). Na drugim miejscu uplasowa\u0142a si\u0119 Polska z 23,43 mln z\u0142 przychodu (11,52 proc. spadku), a trzecia pozycja nale\u017ca\u0142a do Faktu, kt&oacute;remu reklamy zapewni\u0142y 12,45 mln z\u0142 (mniej o 4,59 proc.).<\/p>\n<p>Na kolejnej pozycji znalaz\u0142a si\u0119 Rzeczpospolita (11,03 mln z\u0142, 25,32 proc. spadku), a pierwsz\u0105 pi\u0105tk\u0119 zamkn\u0105\u0142 Dziennik (9,55 mln z\u0142, mniej o 34,31 proc.).<\/p>\n<p>Na rynku tygodnik&oacute;w opinii najwi\u0119cej na reklamach zarobi\u0142a Polityka z wp\u0142ywami na poziomie 5,85 mln z\u0142 (o 12,16 proc. mniej ni\u017c w tym samym miesi\u0105cu w 2007 r.). W segmencie people najwi\u0119ksze zyski odnotowa\u0142a Viva &#8211; 5,09 mln z\u0142 (0,75 proc. zysku), a liderem wp\u0142yw&oacute;w reklamowych w\u015br&oacute;d luksusowych magazyn&oacute;w dla kobiet by\u0142 Tw&oacute;j Styl, kt&oacute;ry zarobi\u0142 4,6 mln z\u0142.<\/p>\n<p>Zestawienie, przygotowane przez firm\u0119 Expert Monitor, opracowano na podstawie danych cennikowych netto, bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"W lutym br. wp\u0142ywy reklamowe magazyn&oacute;w wynios\u0142y 157,29 mln z\u0142, a gazet &#8211; 190,95 mln z\u0142. Kto zarobi\u0142 najwi\u0119cej?","protected":false},"author":1,"featured_media":39408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[1836],"class_list":{"0":"post-39407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39407"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39408"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}