{"id":39291,"date":"2009-03-26T11:41:57","date_gmt":"2009-03-26T10:41:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/niestandardowe-kampanie-na-wiatach-ams\/"},"modified":"2015-01-13T16:45:13","modified_gmt":"2015-01-13T16:45:13","slug":"niestandardowe-kampanie-na-wiatach-ams","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/niestandardowe-kampanie-na-wiatach-ams.html","title":{"rendered":"Niestandardowe kampanie na wiatach AMS"},"content":{"rendered":"<p>Nowy spos&oacute;b wykorzystania wiaty AMS pos\u0142u\u017cy\u0142 do promocji p\u0142ynu do p\u0142ukania Perwoll firmy Henkel.<\/p>\n<p>Autorzy pomys\u0142u, zamiast tradycyjnego plakatu przedstawiaj\u0105cego produkt, umie\u015bcili tr&oacute;jwymiarow\u0105 mozaik\u0119 pomi\u0119dzy szybami wiaty. Stworzona ze zwini\u0119tych skarpetek uk\u0142adanka przedstawia butelk\u0119 reklamowanego p\u0142ynu.<\/p>\n<p>Henkel po raz pierwszy zdecydowa\u0142 si\u0119 na niestandardow\u0105 form\u0119 komunikacji out-of-home, kreacj\u0119 przygotowa\u0142a agencja reklamowa TBWA.<\/p>\n<p>Na wiatach AMS w ca\u0142ej Polsce pojawi\u0142a si\u0119 kampania nowego napoju firmy Maspex &#8211; Kubu\u015b Scool. Has\u0142o &#8222;W butelce jest jedna porcja owoc&oacute;w&#8221; odzwierciedla zastosowana na wiacie aran\u017cacja &#8211; imitacje owoc&oacute;w powieszone pomi\u0119dzy szybami gabloty.<\/p>\n<p>Wizualizacja ta podkre\u015bla za\u0142o\u017cenia kampanii &#8211; pokazanie napoju pe\u0142nego owoc&oacute;w. Kreacj\u0119 przygotowa\u0142a agencja Saatchi &amp; Saatchi, media zakupi\u0142 ZenithOptimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"Skarpetki reklamuj\u0105ce p\u0142yn do prania i owoce promuj\u0105ce nowy nap&oacute;j to\nelementy nowych kampanii niestandardowych przygotowanych przez AMS.","protected":false},"author":1,"featured_media":39292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[118],"class_list":{"0":"post-39291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-ams","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39291"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39292"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}