{"id":39287,"date":"2009-03-26T11:58:08","date_gmt":"2009-03-26T10:58:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/banah-group-w-walce-z-lupiezem\/"},"modified":"2009-03-26T11:58:08","modified_gmt":"2009-03-26T10:58:08","slug":"banah-group-w-walce-z-lupiezem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/banah-group-w-walce-z-lupiezem.html","title":{"rendered":"Banah Group w walce z \u0142upie\u017cem"},"content":{"rendered":"<p>Celem kampanii jest dalsze budowanie \u015bwiadomo\u015bci konsument&oacute;w, \u017ce Nizoral to skuteczny oraz leczniczy szampon przeciw\u0142upie\u017cowy.<\/p>\n<p>Przekaz reklamowy nowej kampanii prasowej i outdoorowej odwo\u0142uje si\u0119 do pozytywnych odczu\u0107 i wra\u017ce\u0144 konsument&oacute;w, kt&oacute;rzy dzi\u0119ki Nizoralowi uwolnili si\u0119 od powracaj\u0105cego problemu. <\/p>\n<p>Kampania kierowana jest do kobiet i m\u0119\u017cczyzn w wieku 18-45 lat, kt&oacute;rzy borykaj\u0105 si\u0119 z powracaj\u0105cym problemem u\u017cywaj\u0105c szampon&oacute;w piel\u0119gnacyjnych zamiast leczniczych, przeciw\u0142upie\u017cowych.<\/p>\n<p>Spot emitowany jest w stacjach telewizyjnych &#8211; publicznych i komercyjnych. Nowa reklama Nizoralu obecna jest w prasie og&oacute;lnopolskiej &#8211; tytu\u0142ach kobiecych, lifestylowych i opiniotw&oacute;rczych, a tak\u017ce na no\u015bnikach outdoor. Kampania wsparta jest r&oacute;wnie\u017c intensywn\u0105 kampani\u0105 radiow\u0105.<\/p>\n<p>Autorem kampanii jest agencja reklamowa Banah Group. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 Optimum Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;\u0141upie\u017c ju\u017c nigdy nie przyjdzie Ci do g\u0142owy&#8221; to has\u0142o rozpoczynaj\u0105cej si\u0119 kampanii reklamowej Nizoralu.","protected":false},"author":1,"featured_media":39288,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2145,886],"class_list":{"0":"post-39287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-banah-group","9":"tag-optimum-media-omd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39287"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39288"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}