{"id":39257,"date":"2009-03-26T21:55:09","date_gmt":"2009-03-26T20:55:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/co-przyciaga-uwage-klientow-banku-bz-wbk\/"},"modified":"2009-03-26T21:55:09","modified_gmt":"2009-03-26T20:55:09","slug":"co-przyciaga-uwage-klientow-banku-bz-wbk","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/co-przyciaga-uwage-klientow-banku-bz-wbk.html","title":{"rendered":"Co przyci\u0105ga uwag\u0119 klient\u00f3w banku BZ WBK?"},"content":{"rendered":"<p>prezentuj\u0105cych produkty i us\u0142ugi finansowe banku.&nbsp;Badanie skupi\u0142o si\u0119 na analizie zauwa\u017calno\u015bci oraz sposobu postrzegania wybranych element&oacute;w reklam, a tak\u017ce ich zapami\u0119tywalno\u015bci.<\/p>\n<p>Analiza por&oacute;wnawcza reklam pozwoli\u0142a na wy\u0142onienie najlepszego, przyci\u0105gaj\u0105cego najwi\u0119ksz\u0105 uwag\u0119 i najcz\u0119\u015bciej zapami\u0119tywanego plakatu. Dzi\u0119ki wynikom uda\u0142o si\u0119 uzyska\u0107 odpowied\u017a m. in. na temat rozmieszczenia adresu internetowego banku oraz numeru infolinii, tak aby by\u0142y one najlepiej zauwa\u017cane.<\/p>\n<p>Agencja Symetria wsp&oacute;\u0142pracuje z jednym z najwi\u0119kszych bank&oacute;w w Polsce, ju\u017c od ponad roku m. in. w zakresie bada\u0144 eye trackingowych internetowego serwisu transakcyjnego, bada\u0144 FGI oraz projektowania rozwi\u0105za\u0144 internetowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Symetria przeprowadzi\u0142a dla Banku Zachodniego WBK badania eye trackingowe plakat&oacute;w&#8230;","protected":false},"author":1,"featured_media":39258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[163],"class_list":{"0":"post-39257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-symetria","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39257"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39258"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}