{"id":39221,"date":"2009-03-27T16:13:00","date_gmt":"2009-03-27T15:13:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bgz-angazuje-sie-w-sponsoring-kolarstwa-wideo\/"},"modified":"2009-03-27T16:13:00","modified_gmt":"2009-03-27T15:13:00","slug":"bgz-angazuje-sie-w-sponsoring-kolarstwa-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bgz-angazuje-sie-w-sponsoring-kolarstwa-wideo.html","title":{"rendered":"BG\u017b anga\u017cuje si\u0119 w sponsoring kolarstwa (wideo)"},"content":{"rendered":"<p>Bank BG\u017b jest sponsorem strategicznym Polskiego Zwi\u0105zku Kolarskiego oraz kolarskiej Kadry Narodowej. Poprzez sponsoring bank stara si\u0119 korzysta\u0107 ze wszelkich dost\u0119pnych kana\u0142&oacute;w komunikacji, realizuj\u0105c strategi\u0119 360 stopni.<\/p>\n<p>Jednym z dzia\u0142a\u0144 w ramach sponsoringu sportowego&nbsp;&nbsp;by\u0142a akcja charytatywna &#8222;Kr\u0119\u0107my na Olimp&#8221;. Doch&oacute;d z przedsi\u0119wzi\u0119cia zasili\u0142 konto Stowarzyszenia Niepe\u0142nosprawnych Olimpijczyk&oacute;w &#8222;Olimp&#8221; zrzeszaj\u0105cego niepe\u0142nosprawnych kolarzy.<\/p>\n<p>Idea &#8222;Kr\u0119\u0107my na Olimp&#8221; zwi\u0105zana jest \u015bci\u015ble z Mistrzostwami \u015awiata w kolarstwie torowym. Polega na przejechaniu na rowerach stacjonarnych jak najwi\u0119kszej liczby kilometr&oacute;w.<\/p>\n<p>O komunikacji 360 stopni i celach, jakie bank chce osi\u0105gn\u0105\u0107 poprzez sponsoring kolarstwa, rozmawiamy z Piotrem Pietrzakiem, dyrektorem zarz\u0105dzaj\u0105cym Havas Sports &amp; Entertainment Polska oraz Ma\u0142gorzat\u0105 Zdzienieck\u0105-Grabarz, dyrektor departamentu spo\u0142ecznej odpowiedzialno\u015bci biznesu i sponsoringu Banku BG\u017b.<\/p>\n","protected":false},"excerpt":{"rendered":"Havas Sports &amp; Entertainment rozpocz\u0119\u0142o wsp&oacute;\u0142prac\u0119 z bankiem BG\u017b dotycz\u0105c\u0105 wsparcia komunikacji sponsoringu w obszarze kolarstwa.","protected":false},"author":1,"featured_media":39222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1007,74],"class_list":{"0":"post-39221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bank-bgz","9":"tag-havas","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39221"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39222"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}