{"id":39173,"date":"2009-03-30T12:44:35","date_gmt":"2009-03-30T10:44:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/branza-badawcza-na-wysokich-obrotach\/"},"modified":"2009-03-30T12:44:35","modified_gmt":"2009-03-30T10:44:35","slug":"branza-badawcza-na-wysokich-obrotach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/branza-badawcza-na-wysokich-obrotach.html","title":{"rendered":"Bran\u017ca badawcza na wysokich obrotach"},"content":{"rendered":"<p>&#8211; wynika z najnowszego raportu Organizacji Firm Badania Opinii i Rynku (OFBOR).<\/p>\n<p>W 2008 r. ca\u0142kowita, szacunkowa wielko\u015b\u0107 rynku wynios\u0142a 636&nbsp;947&nbsp;846 z\u0142 (wzrost o 6,25 proc.). Obroty 25 firm, kt&oacute;re podda\u0142y si\u0119 audytowi OFBOR wyczerpuj\u0105 wg szacunk&oacute;w 83 proc. ca\u0142ego polskiego rynku badawczego.<\/p>\n<p>Instytut Millward Brown SMG\/KRC osi\u0105gn\u0105\u0142 w 2007 roku sprzeda\u017c na poziomie 101 596 604 z\u0142 (wzrost o 3,31 proc. w stosunku do 2007 r.). Na drugim miejscu w rankingu jest ACNielsen Polska (71 783 115 z\u0142, wzrost o 15,34 proc.). Trzeci\u0105 pozycj\u0119 zajmuje GfK Polonia (65 074 557 z\u0142, wzrost o 5,58 proc.). W pierwszej pi\u0105tce znalaz\u0142y si\u0119 r&oacute;znie\u017c Grupa Pentor (45 441 319 z\u0142, wzrost o 16,58 proc.) oraz Grupa Ipsos (44 381 014 z\u0142, spadek o 2 proc.).<\/p>\n<p>Z audytu OFBOR wynika, \u017ce najwi\u0119kszy wzrost sprzeda\u017cy bada\u0144 rynku i opinii publicznej w 2008 r. odnotowa\u0142y firmy Public Profits (63,43 proc.), Sequence HC Partners (34,33 proc.), Almares (22,89 proc.), Imas International (22,52 proc.) i P&amp;P Consulting (19,93 proc.).<\/p>\n<p>W bie\u017c\u0105cym roku audytowi za 2008 r. podda\u0142o si\u0119 25 agencji badawczych.<\/p>\n","protected":false},"excerpt":{"rendered":"Millward Brown SMG\/KRC jest liderem zestawienia instytut&oacute;w badawczych wg sprzeda\u017cy bada\u0144 rynku i opinii publicznej w 2008 r.","protected":false},"author":1,"featured_media":39174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[146],"class_list":{"0":"post-39173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-ofbor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39173"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39174"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}