{"id":39105,"date":"2009-03-31T12:51:32","date_gmt":"2009-03-31T10:51:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/4frame-dla-fundacji-dbam-o-zdrowie\/"},"modified":"2009-03-31T12:51:32","modified_gmt":"2009-03-31T10:51:32","slug":"4frame-dla-fundacji-dbam-o-zdrowie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/4frame-dla-fundacji-dbam-o-zdrowie.html","title":{"rendered":"4Frame dla Fundacji Dbam o Zdrowie"},"content":{"rendered":"<p>Kampania ma za zadanie u\u015bwiadomi\u0107 skal\u0119 problemu, jakim jest niewykupowanie recept przez miliony Polak&oacute;w \u017cyj\u0105cych w ub&oacute;stwie.<\/p>\n<p>G\u0142&oacute;wnym medium wykorzystanym w kampanii s\u0105 og\u0142oszenia prasowe. Dodatkowe wsparcie stanowi\u0105 widoczne w aptekach plakaty, naklejki pod\u0142ogowe, zak\u0142adki do ksi\u0105\u017cek, bannery internetowe oraz inne materia\u0142y reklamowe.<\/p>\n<p>Kampania trwa od pocz\u0105tku roku do ko\u0144ca kwietnia.<\/p>\n<p>Za kreacj\u0119 oraz realizacj\u0119 materia\u0142&oacute;w ATL i BTL odpowiada agencja reklamowa full service 4Frame.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Niekt&oacute;rzy musz\u0105 wybiera\u0107&#8221; &#8211; to g\u0142&oacute;wne has\u0142o kampanii spo\u0142ecznej Fundacji Dbam o Zdrowie, zach\u0119caj\u0105cej do przekazania 1 proc. podatku organizacji.","protected":false},"author":1,"featured_media":39106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2376],"class_list":{"0":"post-39105","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-4frame","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=39105"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/39105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/39106"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=39105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=39105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=39105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}