{"id":3907,"date":"2012-11-07T16:40:37","date_gmt":"2012-11-07T15:40:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ksiazece-wsparte-drugim-spotem-wideo\/"},"modified":"2012-11-07T16:40:37","modified_gmt":"2012-11-07T15:40:37","slug":"ksiazece-wsparte-drugim-spotem-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ksiazece-wsparte-drugim-spotem-wideo.html","title":{"rendered":"Ksi\u0105\u017c\u0119ce wsparte drugim spotem (wideo)"},"content":{"rendered":"<p>Spot emitowany b\u0119dzie przez najbli\u017csze 2 miesi\u0105ce w najwi\u0119kszych stacjach telewizyjnych.<\/p>\n<p>Dzia\u0142ania prowadzone s\u0105 r&oacute;wnie\u017c w internecie ze szczeg&oacute;lnym naciskiem na social media. Ca\u0142o\u015bci dope\u0142niaj\u0105 materia\u0142y POS w punktach sprzeda\u017cy i dzia\u0142ania handlowe oraz dzia\u0142ania PR.<\/p>\n<p>Za kreacj\u0119 i realizacj\u0119 spotu TV odpowiada agencja Havas Worldwide (dawniej Euro RSCG). Produkcj\u0105 zaj\u0119\u0142o si\u0119 studio OTO Film. Za animacj\u0119 odpowiada Platige Image a za planowanie i zakup medi&oacute;w dom mediowy Starcom. Dzia\u0142ania PR prowadzi Rc2 Raczkiewicz Chenczke Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 emisja drugiego spotu reklamowego marki Ksi\u0105\u017c\u0119ce. Po Czerwonym Lagerze wsparcie otrzyma\u0142o piwo Z\u0142ote Pszeniczne.","protected":false},"author":1,"featured_media":3908,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74,201,840,204,792,377],"class_list":{"0":"post-3907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"tag-kompania-piwowarska","10":"tag-otofilm","11":"tag-platige-image","12":"tag-raczkiewicz-chenczke-consultants","13":"tag-starcom","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3908"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}