{"id":38983,"date":"2009-04-02T11:33:22","date_gmt":"2009-04-02T09:33:22","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/microsoft-kontynuuje-wspolprace-z-momentum-worldwide\/"},"modified":"2009-04-02T11:33:22","modified_gmt":"2009-04-02T09:33:22","slug":"microsoft-kontynuuje-wspolprace-z-momentum-worldwide","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/microsoft-kontynuuje-wspolprace-z-momentum-worldwide.html","title":{"rendered":"Microsoft kontynuuje wsp\u00f3\u0142prac\u0119 z Momentum Worldwide"},"content":{"rendered":"<p>W ramach realizowanej przez Momentum Worldwide strategii dla marki w 2008 roku, Xbox 360 pojawia\u0142 si\u0119 na wielu imprezach (g\u0142&oacute;wnie muzycznych: Coke Live Festival, Heineken Open&#8217;er Festival, Global Gathering czy White Sensation).<\/p>\n<p>G\u0142&oacute;wnym tematem dzia\u0142a\u0144 Momentum Worldwide w ubieg\u0142ym roku by\u0142o prze\u0142amywanie tabu zwi\u0105zanego z grami. Dzi\u015b ju\u017c oficjalnie m&oacute;wi si\u0119 o tzw. gamingu nie tylko w\u015br&oacute;d m\u0142odocianych amator&oacute;w gier, ale przede wszystkim w\u015br&oacute;d os&oacute;b doros\u0142ych. Z\u0142amanie przez Momentum Worldwide tabu doprowadzi\u0142o do rozm&oacute;w na temat grania na konsolach, wykorzystywania ich jako \u017ar&oacute;d\u0142a nauki czy wsp&oacute;lnej zabawy rodzic&oacute;w z dzie\u0107mi.<\/p>\n<p>Jedn\u0105 z wa\u017cniejszych imprez by\u0142a kolejna edycja targ&oacute;w Pozna\u0144 Games Arena 2009. Xbox pojawi\u0142 si\u0119 tam jako g\u0142&oacute;wny sponsor wraz z jednym z wi\u0119kszych stoisk wystawowych. Na ok. 500-metrowej strefie umieszczono ponad 60 r&oacute;\u017cnego typu stanowisk do gry.<\/p>\n<p>Obecny rok to kontynuacja strategii obranej dla brandu. Obecno\u015b\u0107 Xboxa b\u0119dzie akcentowana wsz\u0119dzie tam, gdzie z produktem i mark\u0105 b\u0119dzie mog\u0142a spotka\u0107 si\u0119 szeroka grupa docelowa.<\/p>\n","protected":false},"excerpt":{"rendered":"Zesp&oacute;\u0142 Entertainment &amp; Devices Microsoft zdecydowa\u0142 si\u0119 powierzy\u0107 agencji Momentum Worldwide dalsz\u0105 opiek\u0119 nad mark\u0105 Xbox.","protected":false},"author":1,"featured_media":38984,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[65,223],"class_list":{"0":"post-38983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-microsoft","9":"tag-momentum-worldwide","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38983"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38983\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38984"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}