{"id":38855,"date":"2009-04-06T11:17:56","date_gmt":"2009-04-06T09:17:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/iq-marketing-dla-marki-hellmanns\/"},"modified":"2009-04-06T11:17:56","modified_gmt":"2009-04-06T09:17:56","slug":"iq-marketing-dla-marki-hellmanns","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/iq-marketing-dla-marki-hellmanns.html","title":{"rendered":"IQ Marketing dla marki Hellmann&#8217;s"},"content":{"rendered":"<p>Przekaz reklamowy koncentruje si\u0119 na informacji o wi\u0119kszym s\u0142oiku majonezu za t\u0119 sam\u0105 cen\u0119.<\/p>\n<p>Komunikacja kampanii obejmuje telewizj\u0119 (15- i 8-sekundowe spoty), radio (spot 30-sekundowy) oraz materia\u0142y POS, dost\u0119pne w sieciach handlowych.<\/p>\n<p>Za opracowanie kreacji i realizacj\u0119 kampanii odpowiada agencja IQ Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa wielkanocna kampania promocyjna majonez&oacute;w Hellmann&#8217;s z portfolio Unilever Polska.","protected":false},"author":1,"featured_media":38856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[853],"class_list":{"0":"post-38855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-iq-marketing","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38855"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38856"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}