{"id":38753,"date":"2009-04-07T15:30:04","date_gmt":"2009-04-07T13:30:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/demo-pomaga-rozwiazywac-dylematy\/"},"modified":"2009-04-07T15:30:04","modified_gmt":"2009-04-07T13:30:04","slug":"demo-pomaga-rozwiazywac-dylematy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/demo-pomaga-rozwiazywac-dylematy.html","title":{"rendered":"Demo pomaga rozwi\u0105zywa\u0107 dylematy"},"content":{"rendered":"<p>Kampania ma charakter informacyjny i utrzymana jest w tonie eksperckim. Nowe kreacje nawi\u0105zuj\u0105 do motyw&oacute;w znanych z ubieg\u0142orocznej kampanii wizerunkowej, r&oacute;wnie\u017c opracowanej przez Demo Effective Launching, w tym do serii hase\u0142, bazuj\u0105cych na grze s\u0142&oacute;w: &#8222;&#8230;is over&#8221; (&#8222;Heat is over&#8221;, &#8222;Cold is over&#8221;, &#8222;Cost is over&#8221; czy &#8222;Noise is over&#8221;).<\/p>\n<p>Nowy przekaz komunikacyjny brzmi &#8222;Dilemma is over&#8221; (&#8222;Koniec z dylematami&#8221;). Kampania, kt&oacute;ra wzmacnia wizerunek marki Isover, promuje r&oacute;wnie\u017c konkretne produkty: system Isover Vario, Isover Uni-Mata Flex i Comfort oraz Isover Tup i Taurus.<\/p>\n<p>Nowe reklamy marki Isover pojawi\u0105 si\u0119 w tygodnikach opinii (Polityka i Wprost), a tak\u017ce w prasie bran\u017cowej (Murator, Architektura, Budujemy Dom, Izolacje, Builder i Ekspert Budowlany).<\/p>\n<p>Kampania potrwa do ko\u0144ca maja.<\/p>\n<p>Za kreacj\u0119 odpowiada agencja Demo Effective Launching. Media zaplanowa\u0142 dom mediowy Starcom.<\/p>\n<p>Demo Effective Launching pracuje dla marki od kwietnia 2008 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Koniec z dylematami&#8221; &#8211; to has\u0142o nowej og&oacute;lnopolskiej kampanii reklamowej przygotowanej przez Demo Effective Launching dla marki Isover.","protected":false},"author":1,"featured_media":38754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1069,377],"class_list":{"0":"post-38753","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-demo-effective-launching","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38753"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38754"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}