{"id":38611,"date":"2009-04-10T12:03:54","date_gmt":"2009-04-10T10:03:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wojewodztwo-mazowieckie-z-nowym-wizerunkiem\/"},"modified":"2009-04-10T12:03:54","modified_gmt":"2009-04-10T10:03:54","slug":"wojewodztwo-mazowieckie-z-nowym-wizerunkiem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/wojewodztwo-mazowieckie-z-nowym-wizerunkiem.html","title":{"rendered":"Wojew\u00f3dztwo mazowieckie z nowym wizerunkiem"},"content":{"rendered":"<p>Dzia\u0142ania b\u0119d\u0105 skierowane g\u0142&oacute;wnie do mieszka\u0144c&oacute;w Warszawy.<\/p>\n<p>Firma WYG International na zlecenie Urz\u0119du Marsza\u0142kowskiego Wojew&oacute;dztwa Mazowieckiego opracowa\u0142a Strategi\u0119 Promocji Wojew&oacute;dztwa. Ma ona sprawi\u0107, by dzia\u0142ania z zakresu marketingu miejsca by\u0142y sp&oacute;jne i d\u0142ugofalowe.<\/p>\n<p>Zbli\u017caj\u0105ca si\u0119 kampania to pierwsze, zakrojone na tak du\u017c\u0105 skal\u0119 dzia\u0142ania z zakresu promocji regionu prowadzone przez wojew&oacute;dztwo mazowieckie. Cz\u0119\u015b\u0107 pieni\u0119dzy na przeprowadzenie kampanii ma pochodzi\u0107 z UE.<\/p>\n<p>Wojew&oacute;dztwo postanowi\u0142o tak\u017ce od\u015bwie\u017cy\u0107 dotychczasowe logo. Od teraz towarzyszy\u0107 mu b\u0119dzie has\u0142o nawi\u0105zuj\u0105ce do najsilniejszego atutu regionu, czyli centralnego po\u0142o\u017cenia: &#8222;Mazowsze &#8211; serce Polski&#8221;. Zar&oacute;wno has\u0142o, jak i logo funkcjonowa\u0107 b\u0119d\u0105 w dw&oacute;ch wersjach j\u0119zykowych (polskiej i angielskiej).<\/p>\n<p>Wst\u0119pne projekty billboard&oacute;w, kt&oacute;re zobacz\u0105 warszawiacy i mieszka\u0144cy Mazowsza w drugim p&oacute;\u0142roczu 2009 roku, zosta\u0142y opracowane przez agencj\u0119 reklamy Opus B.<\/p>\n<p>W ramach kampanii powstan\u0105 tak\u017ce dwie nowe strony internetowe po\u015bwi\u0119cone turystyce i kulturze na Mazowszu. Internauci dowiedz\u0105 si\u0119 z nich nie tylko, gdzie wyjecha\u0107 na weekend, ale r&oacute;wnie\u017c jakie atrakcje kulturalne czekaj\u0105 na nich w najbli\u017cszym czasie.<\/p>\n","protected":false},"excerpt":{"rendered":"W drugiej po\u0142owie roku ruszy kampania wizerunkowa wojew&oacute;dztwa mazowieckiego.","protected":false},"author":1,"featured_media":38612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-38611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38611"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38612"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}