{"id":38523,"date":"2009-04-15T13:16:30","date_gmt":"2009-04-15T11:16:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/w-i-kwartale-wplywy-z-reklam-spadly-o-076-proc\/"},"modified":"2009-04-15T13:16:30","modified_gmt":"2009-04-15T11:16:30","slug":"w-i-kwartale-wplywy-z-reklam-spadly-o-076-proc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/w-i-kwartale-wplywy-z-reklam-spadly-o-076-proc.html","title":{"rendered":"W I kwartale wp\u0142ywy z reklam spad\u0142y o 0,76 proc."},"content":{"rendered":"<p>do 3,9 mld z\u0142, w por&oacute;wnaniu z takim samym okresem 2008 roku &#8211; poda\u0142 Presserwis na podstawie danych z Expert Monitora, kt&oacute;ry analizuje dane cennikowe netto, czyli bez uwzgl\u0119dniania indywidualnie negocjowanych rabat&oacute;w.<\/p>\n<p>Presserwis poda\u0142, \u017ce w por&oacute;wnaniu z I kwarta\u0142em 2008 roku najwi\u0119cej straci\u0142y dzienniki &#8211; 14,1 proc. (ich wp\u0142ywy reklamowe spad\u0142y do 583 mln z\u0142) i magazyny &#8211; spadek o 6,2 proc. do 530 mln z\u0142.<\/p>\n<p>Wp\u0142ywy reklamowe radia wzros\u0142y o 0,9 proc. do 465 mln z\u0142, a telewizji wzros\u0142y o 4,4 proc. do 2,36 mld z\u0142.<\/p>\n<p>Spo\u015br&oacute;d stacji telewizyjnych najwi\u0119cej zarobi\u0142 TVN (528 mln z\u0142, wzrost o 6,7 proc.), a nast\u0119pnie Polsat (464 mln z\u0142, spadek o 16,7 proc.), TVP 1 (382 mln z\u0142, wzrost o 21,3 proc.), TVP 2 (264 mln z\u0142, wzrost o 26,3 proc.) i Viva Polska (75 mln z\u0142).<\/p>\n<p>W\u015br&oacute;d dziennik&oacute;w najwi\u0119ksze wp\u0142ywy odnotowa\u0142y: Gazeta Wyborcza (196 mln z\u0142, spadek o 22,5 proc.), Polska (69 mln z\u0142, spadek o 8,9 proc.), Fakt (42 mln z\u0142, spadek o 0,5 proc.), Rzeczpospolita (37 mln z\u0142, spadek o 16 proc.) i Dziennik (30 mln z\u0142, spadek o 37,7 proc.).<\/p>\n<p>W\u015br&oacute;d nadawc&oacute;w radiowych najwi\u0119ksze wp\u0142ywy reklamowe mia\u0142 Eurozet (131 mln z\u0142, spadek o 1,5 proc.), a nast\u0119pnie: Broker FM (113 mln z\u0142, spadek o 0,7 proc.), Grupa Radiowa Time (104 mln z\u0142, wzrost o 6,1 proc.), Agora SA (59 mln z\u0142, wzrost o 18 proc.) i Polskie Radio SA (32 mln z\u0142, spadek o ok. 18 proc.).<\/p>\n<p>Spo\u015br&oacute;d czasopism najwi\u0119cej zarobi\u0142y: Tele Tydzie\u0144 (21 mln z\u0142, spadek o 16 proc.), Newsweek Polska (20 mln z\u0142, spadek o 16,7 proc.), Polityka (17 mln z\u0142, spadek o 26 proc.), Viva! (16 mln z\u0142, spadek o 6,3 proc.) i Wprost (15 mln z\u0142, spadek o 33,6 proc.).<\/p>\n","protected":false},"excerpt":{"rendered":"W I kwartale 2009 roku \u0142\u0105czne wp\u0142ywy reklamowe telewizji, radia, dziennik&oacute;w i magazyn&oacute;w spad\u0142y o 0,76 proc&#8230;","protected":false},"author":1,"featured_media":38524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1836],"class_list":{"0":"post-38523","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-expert-monitor","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38523"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38524"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}