{"id":3851,"date":"2012-11-12T16:17:10","date_gmt":"2012-11-12T15:17:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mrozonki-hortex-w-kampanii-opus-b-wideo\/"},"modified":"2012-11-12T16:17:10","modified_gmt":"2012-11-12T15:17:10","slug":"mrozonki-hortex-w-kampanii-opus-b-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mrozonki-hortex-w-kampanii-opus-b-wideo.html","title":{"rendered":"Mro\u017conki Hortex w kampanii Opus B (wideo)"},"content":{"rendered":"<p>Kampania ma charakter edukacyjny, cho\u0107 utrzymana jest w humorystycznym stylu. Sympatyczny bohater marki oraz domowa atmosfera maj\u0105 &#8211; zdaniem tw&oacute;rc&oacute;w &#8211; zach\u0119ca\u0107 do si\u0119gni\u0119cia po produkty firmy Hortex.<\/p>\n<p>Za kreacj\u0119 spot&oacute;w odpowiada agencja reklamowa Opus B, film w re\u017cyserii Antka Nowakowskiego wyprodukowa\u0142o studio Mojo, postprodukcj\u0119 zapewni\u0142o studio Chimney.<\/p>\n<p>Kampani\u0119 TV wspieraj\u0105 dzia\u0142ania w prasie oraz product placement. Za zakup medi&oacute;w odpowiada Mec.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"12 listopada wystartowa\u0142a nowa kampania promuj\u0105ca mro\u017conki marki Hortex.","protected":false},"author":1,"featured_media":3852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[294,735],"class_list":{"0":"post-3851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mec","9":"tag-opus-b","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3851"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3852"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}