{"id":38433,"date":"2009-04-16T23:02:59","date_gmt":"2009-04-16T21:02:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/commercial-union-wybral-agencje-kreatywna\/"},"modified":"2009-04-16T23:02:59","modified_gmt":"2009-04-16T21:02:59","slug":"commercial-union-wybral-agencje-kreatywna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/commercial-union-wybral-agencje-kreatywna.html","title":{"rendered":"Commercial Union wybra\u0142 agencj\u0119 kreatywn\u0105"},"content":{"rendered":"<p>Agencja zosta\u0142a wybrana w drodze dwuetapowego konkursu ofert.<\/p>\n<p>W przetargu startowa\u0142o pi\u0119\u0107 agencji. Do fina\u0142u i ostatecznych bada\u0144 wybrano dwie kreacje &#8211; przygotowane przez Testardo Gram i PZL. &#8211; Przeprowadzili\u015bmy badania jako\u015bciowe, ilo\u015bciowe i neuromarketingowe &#8211; informuje Dominika Kra\u015bko-Bia\u0142ek, wiceprezes grupy Commercial Union Polska ds. marketingu.<\/p>\n<p>W kwietniu 2008 roku grupa Commercial Union Polska zapowiedzia\u0142a, \u017ce w ci\u0105gu najbli\u017cszych dw&oacute;ch lat wprowadzi globaln\u0105 mark\u0119 Aviva. Pierwszym etapem tego procesu by\u0142a zmiana to\u017csamo\u015bci wizualnej CU jesieni\u0105 2007 roku. Od tego czasu grupa Commercial Union prowadzi dzia\u0142ania wizerunkowe zwi\u0119kszaj\u0105ce rozpoznawalno\u015b\u0107 marki Aviva na polskim rynku &#8211; m. in. poprzez mocniejsze wprowadzenie jej do swojego logo.<\/p>\n<p>1 czerwca 2009 roku sp&oacute;\u0142ki grupy Commercial Union Polska zmieni\u0105 nazwy na Aviva. Zarazem od tego dnia w komunikacji marketingowej b\u0119d\u0105 pos\u0142ugiwa\u0107 si\u0119 mark\u0105 i logo Aviva Commercial Union, aby podkre\u015bli\u0107 stabilno\u015b\u0107 i ci\u0105g\u0142o\u015b\u0107 dzia\u0142ania.<\/p>\n","protected":false},"excerpt":{"rendered":"Przygotowaniem kampanii wprowadzaj\u0105cej mark\u0119 Aviva na polski rynek zajmie si\u0119 PZL.","protected":false},"author":1,"featured_media":38434,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[746],"class_list":{"0":"post-38433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-pzl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38433"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38433\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38434"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}