{"id":3841,"date":"2012-11-13T01:04:24","date_gmt":"2012-11-13T00:04:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ibm-oferuje-wi-fi-na-warszawskim-lotnisku\/"},"modified":"2012-11-13T01:04:24","modified_gmt":"2012-11-13T00:04:24","slug":"ibm-oferuje-wi-fi-na-warszawskim-lotnisku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ibm-oferuje-wi-fi-na-warszawskim-lotnisku.html","title":{"rendered":"IBM oferuje Wi-Fi na warszawskim lotnisku"},"content":{"rendered":"<p>W ramach akcji, na terenie portu lotniczego im. Fryderyka Chopina w Warszawie, b\u0119dzie mo\u017cna skorzysta\u0107 z bezp\u0142atnego, bezprzewodowego Internetu. O mo\u017cliwo\u015bci pod\u0142\u0105czenia si\u0119 do sieci Wi-Fi informowa\u0107 b\u0119d\u0105 specjalnie zaprojektowane standy reklamowe nawi\u0105zuj\u0105ce do idei Inteligentnych Miast.<\/p>\n<p>Strefa bezp\u0142atnego dost\u0119pu do Internetu ma podkre\u015bla\u0107 fakt, \u017ce miasta przysz\u0142o\u015bci to miejsca otwarte dla obywateli.<\/p>\n<p>Akcj\u0119 wspieraj\u0105 specjalnie zaprojektowane standy z ekranami, na kt&oacute;rych prezentowane b\u0119d\u0105 spoty dot. Inteligentnych Miast oraz komunikaty informuj\u0105ce o mo\u017cliwo\u015bci pod\u0142\u0105czenia si\u0119 do sieci.<\/p>\n<p>Na lotnisku wykorzystane zostan\u0105 r&oacute;wnie\u017c no\u015bniki JCDecaux oraz wy\u015bwietlacze elektroniczne typu &bdquo;digital out of home&#8221;.<\/p>\n<p>Kampania b\u0119dzie trwa\u0142a do ko\u0144ca grudnia br. Za doradztwo strategiczne i realizacj\u0119 dzia\u0142a\u0144 reklamowych odpowiada dom mediowy Mindshare Polska, we wsp&oacute;\u0142pracy z firm\u0105 Yoberi. Kreacj\u0119 kampanii opracowa\u0142a agencja Ogilvy.<\/p>\n","protected":false},"excerpt":{"rendered":"Wystartowa\u0142a nowa kampania wizerunkowa realizowana przez Mindshare dla IBM Polska.","protected":false},"author":1,"featured_media":3842,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[507,85],"class_list":{"0":"post-3841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ibm","9":"tag-mindshare","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3841"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3842"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}