{"id":3837,"date":"2012-11-13T12:11:11","date_gmt":"2012-11-13T11:11:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wielki-test-meskiej-grypy-od-gripexu\/"},"modified":"2012-11-13T12:11:11","modified_gmt":"2012-11-13T11:11:11","slug":"wielki-test-meskiej-grypy-od-gripexu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wielki-test-meskiej-grypy-od-gripexu.html","title":{"rendered":"Wielki Test M\u0119skiej Grypy od Gripexu"},"content":{"rendered":"<p>Kampania ma na celu wyr&oacute;\u017cni\u0107 mark\u0119 i dostrze\u0107 z komunikatem do m\u0142odszych konsument&oacute;w.<\/p>\n<p>Obejmuje swym zasi\u0119giem internet, PR, pras\u0119, radio, tv, outdoor, ambient i mobile.<\/p>\n<p>Centralnym kana\u0142em komunikacji jest wielop\u0142aszczyznowa kampania internetowa, kt&oacute;rej osi\u0105 jest Wielki Test M\u0119skiej Grypy &#8211; narz\u0119dzie diagnozuj\u0105ce chorob\u0119 i por&oacute;wnuj\u0105ce wyniki w skali kraju (<a href=\"http:\/\/www.meskagrypa.pl\/\" target=\"_blank\" rel=\"noopener\">www.meskagrypa.pl<\/a>)<\/p>\n<p>Kampania ods\u0142onowa obecna jest na najwi\u0119kszych portalach internetowych: Gazeta.pl, Wp.pl i Onet.pl.<\/p>\n<p>Za dzia\u0142ania PR odpowiada agencja Ciszewski MSL, zakup medi&oacute;w le\u017cy po stronie domu mediowego Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Jesienna kampania reklamowa marki Gripex opiera si\u0119 na koncepcie kreatywnym przygotowanym przez agencj\u0119 GONG.","protected":false},"author":1,"featured_media":3838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[793],"class_list":{"0":"post-3837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-msl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3837"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3837\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3838"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}