{"id":38334,"date":"2009-04-20T15:01:10","date_gmt":"2009-04-20T13:01:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/co-dobre-to-z-prince-polo\/"},"modified":"2009-04-20T15:01:10","modified_gmt":"2009-04-20T13:01:10","slug":"co-dobre-to-z-prince-polo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/co-dobre-to-z-prince-polo.html","title":{"rendered":"Co dobre, to z Prince Polo"},"content":{"rendered":"<p>Celem kampanii jest od\u015bwie\u017cenie wizerunku i zwi\u0119kszenie atrakcyjno\u015bci marki w oczach m\u0142odych konsument&oacute;w.<\/p>\n<p>30-sekundowy spot reklamowy b\u0119dzie mo\u017cna zobaczy\u0107 w TVP1, TVP2, Polsacie, TVN oraz w wybranych kana\u0142ach sieci kablowych, a tak\u017ce w kinach Cinema City, Multikino i Helios.<\/p>\n<p>Dzia\u0142ania reklamowe maj\u0105 by\u0107 te\u017c prowadzone na no\u015bnikach zewn\u0119trznych, a w punktach sprzeda\u017cy dost\u0119pne b\u0119d\u0105 materia\u0142y promocyjne.<\/p>\n<p>Spot przygotowa\u0142a Gruppa66 Ogilvy, za zakup medi&oacute;w odpowiada dom mediowy Starcom, a za dzia\u0142ania PR agencja Alert Media Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Co dobre, to z Prince Polo&#8221; ruszy\u0142a 20 kwietnia nowa kampania marki wafli.","protected":false},"author":1,"featured_media":38335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[823,1303,377],"class_list":{"0":"post-38334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alert-media","9":"tag-gruppa66-ogilvy","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38334"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38335"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}