{"id":38328,"date":"2009-04-20T15:57:15","date_gmt":"2009-04-20T13:57:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/danny-devito-i-milion-zlotych\/"},"modified":"2009-04-20T15:57:15","modified_gmt":"2009-04-20T13:57:15","slug":"danny-devito-i-milion-zlotych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/danny-devito-i-milion-zlotych.html","title":{"rendered":"Danny DeVito i milion z\u0142otych"},"content":{"rendered":"<p>W ponad 30 stacjach telewizyjnych (min. w TVP, Polsacie i TVN) od 24 kwietnia br. emitowany b\u0119dzie serial reklamowy pokazuj\u0105cy perypetie DeVito zwi\u0105zane z kolejnymi kumulacjami pieni\u0119\u017cnymi. Film wyre\u017cyserowa\u0142 Tomasz Konecki, autor takich obraz&oacute;w jak &#8222;Lejdis&#8221; i &#8222;Testosteron&#8221;.<\/p>\n<p>Wizerunek DeVito zostanie tak\u017ce wykorzystany na no\u015bnikach reklamowych BZ WBK, w prasie (m.in. w Gazecie Wyborczej, Newsweeku, Vivie), internecie (Onet.pl, Interia.pl, WP.pl), radiu (np. Radio Zet, RMF FM, Z\u0142ote Przeboje-Gda\u0144sk) oraz w oddzia\u0142ach banku.<\/p>\n<p>Has\u0142o kampanii to &#8222;Zarabiaj na lokacie i wygraj nawet 2 mln z\u0142&#8221;.<\/p>\n<p>Kampania ma promowa\u0107 now\u0105 3-miesi\u0119czn\u0105 lokat\u0119 terminow\u0105 z loteri\u0105 kulminacyjn\u0105, w kt&oacute;rej wysoko\u015b\u0107 wygranej wynosi aktualnie milion z\u0142. Po osi\u0105gni\u0119ciu kolejnych prog&oacute;w \u0142\u0105cznej warto\u015bci za\u0142o\u017conych lokat suma wygranej b\u0119dzie si\u0119 zwi\u0119ksza\u0107 &#8211; nawet do 2 mln z\u0142.<\/p>\n<p>Spot reklamowy przygotowa\u0142a agencja reklamowa GPD Advertising, a media zakupi\u0142 i zaplanowa\u0142 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"24 kwietnia rusza nowa kampania telewizyjna Banku Zachodniego WBK. Jej bohaterem jest aktor Danny DeVito.","protected":false},"author":1,"featured_media":38329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1056],"class_list":{"0":"post-38328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gpd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38328"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38329"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}