{"id":38244,"date":"2009-04-22T14:20:44","date_gmt":"2009-04-22T12:20:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pyralgina-znowu-w-tv\/"},"modified":"2009-04-22T14:20:44","modified_gmt":"2009-04-22T12:20:44","slug":"pyralgina-znowu-w-tv","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/pyralgina-znowu-w-tv.html","title":{"rendered":"Pyralgina znowu w TV"},"content":{"rendered":"<p>Dzia\u0142ania reklamowe maj\u0105 na celu uwsp&oacute;\u0142cze\u015bnienie i odbudowanie wizerunku leku. Skierowane s\u0105 do os&oacute;b w wieku 35-55 lat. Zmieniono te\u017c nazw\u0119 handlow\u0105 produktu z Pyralginum na powszechnie u\u017cywan\u0105 nazw\u0119 Pyralgina.<\/p>\n<p>Spot telewizyjny b\u0119dzie mo\u017cna zobaczy\u0107 w takich stacjach jak TVP, TVN, Polsat, Hallmark i Planete.<\/p>\n<p>Strategi\u0119 kreatywn\u0105 i kreacj\u0119 kampanii telewizyjnej stworzy\u0142a agencja Change Integrated, a planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Po dwuletniej przerwie rusza kampania relaunchowa Pyralginy. Kampanii telewizyjnej towarzyszy\u0107 b\u0119dzie od\u015bwie\u017cenie opakowania leku i odm\u0142odzenie grupy docelowej.","protected":false},"author":1,"featured_media":38245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[933,224],"class_list":{"0":"post-38244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-change-integrated","9":"tag-universal-mccann","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38244"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38245"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}