{"id":38198,"date":"2009-04-23T15:17:44","date_gmt":"2009-04-23T13:17:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowy-wymiar-przyjemnosci-wedlug-liptona\/"},"modified":"2009-04-23T15:17:44","modified_gmt":"2009-04-23T13:17:44","slug":"nowy-wymiar-przyjemnosci-wedlug-liptona","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowy-wymiar-przyjemnosci-wedlug-liptona.html","title":{"rendered":"Nowy wymiar przyjemno\u015bci wed\u0142ug Liptona"},"content":{"rendered":"<p>G\u0142&oacute;wn\u0105 platform\u0105 komunikacyjn\u0105 kampanii BTL jest interaktywna strona <a href=\"http:\/\/nowywymiarprzyjemnosci.pl\/\" target=\"_blank\" rel=\"noopener\">www.nowywymiarprzyjemnosci.pl <\/a>wykonana w technologii 3D. Mo\u017cna na niej znale\u017a\u0107 muzyk\u0119, psychozabaw\u0119 i gry.<\/p>\n<p>W ramach kampanii prowadzony jest og&oacute;lnopolski konkurs pod has\u0142em &#8222;Przyjemno\u015bci Czas&#8221;, w kt&oacute;rym g\u0142&oacute;wn\u0105 wygran\u0105 stanowi voucher na weekendowy pobyt w SPA dla dw&oacute;ch os&oacute;b.<\/p>\n<p>Z kolei na stronie internetowej kampanii og\u0142oszono konkurs na kreacj\u0119 w\u0142asnego wygaszacza za pomoc\u0105 element&oacute;w dost\u0119pnych na stronie (m.in. t\u0142a, owoce, animacje, muzyka) oraz w\u0142asnych (zdj\u0119cia, teksty).<\/p>\n<p>Grup\u0119 docelow\u0105 dzia\u0142a\u0144 reklamowych stanowi\u0105 kobiety w wieku 25-40 lat, prowadz\u0105ce aktywny tryb \u017cycia, otwarte na nowe doznania i ciesz\u0105ce si\u0119 \u017cyciem.<\/p>\n<p>Za kreacj\u0119 i realizacj\u0119 komunikacji BTL odpowiada agencja IQ Marketing i jej dzia\u0142 interaktywny &#8211; AtomClick. Launch produktu wsparty zosta\u0142 r&oacute;wnie\u017c komunikacj\u0105 ATL (TV, outdoor), kt&oacute;r\u0105 przygotowa\u0142a agencja DDB oraz Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Lipton rozpocz\u0105\u0142 kampani\u0119 wprowadzenia na rynek trzech nowych koktajli owocowych: &#8222;Rozkoszy cytrus&oacute;w&#8221;, &#8222;Pokusy letnich owoc&oacute;w&#8221; oraz &#8222;Czaru porzeczki i dzikiej r&oacute;\u017cy&#8221;.","protected":false},"author":1,"featured_media":38199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,853,1376,906],"class_list":{"0":"post-38198","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-iq-marketing","10":"tag-lipton","11":"tag-media-direction-omd","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38198"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38199"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}