{"id":381,"date":"2013-12-02T17:48:26","date_gmt":"2013-12-02T16:48:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-publicis-dla-mlekpolu\/"},"modified":"2013-12-02T17:48:26","modified_gmt":"2013-12-02T16:48:26","slug":"nowa-kampania-publicis-dla-mlekpolu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-publicis-dla-mlekpolu.html","title":{"rendered":"Nowa kampania Publicis dla Mlekpolu"},"content":{"rendered":"<p>W sklepach pojawi\u0142 si\u0119 nowy produkt: Mleko \u0141aciate Junior 3,8%, a agencja Publicis przygotowa\u0142a kampani\u0119 realizowan\u0105 od dzi\u015b w stacjach telewizyjnych i internecie.<\/p>\n<p>-Naszym zamiarem jest zbudowanie wizerunku mleka \u0141aciate Junior jako produktu pochodz\u0105cego prosto z natury i bogatego w wa\u017cne dla dzieci naturalne sk\u0142adniki od\u017cywcze. Kreacja jest utrzymana w ciep\u0142ym tonie, wzmacniaj\u0105cym poczucie blisko\u015bci i buduj\u0105cym pozytywne emocje wobec marki. Dlatego pokazujemy relacje miedzy rozbrykanym cielakiem i jego mam\u0105 &#8211; m&oacute;wi Joanna Bednarkiewicz z agencji Publicis.<\/p>\n<p>Agencja rozpocz\u0119\u0142a wsp&oacute;\u0142prac\u0119 z Mlekpolem w 2012 roku. Kilka miesi\u0119cy p&oacute;\u017aniej zaistnia\u0142a w \u015bwiadomo\u015bci konsument&oacute;w kampani\u0105 jogurt&oacute;w Milko, kt&oacute;rym nada\u0142a wieloznaczne nazwy: Morelove, Wishniowe, Trueskawkowe.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania pod has\u0142em &#8222;Pe\u0142ne Mleko Energii&#8221;.","protected":false},"author":1,"featured_media":382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[52],"class_list":{"0":"post-381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-publicis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/382"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}