{"id":3809,"date":"2012-11-14T13:21:54","date_gmt":"2012-11-14T12:21:54","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zubr-ciemnozloty-rusza-z-kampania\/"},"modified":"2012-11-14T13:21:54","modified_gmt":"2012-11-14T12:21:54","slug":"zubr-ciemnozloty-rusza-z-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zubr-ciemnozloty-rusza-z-kampania.html","title":{"rendered":"\u017bubr Ciemnoz\u0142oty rusza z kampani\u0105"},"content":{"rendered":"<p>\u017bubr Ciemnoz\u0142oty b\u0119dzie dost\u0119pny w trzech rodzajach opakowa\u0144: butelka 0,5 l, puszka 0,5 l oraz czteropak puszek 0,5 l.<\/p>\n<p>Wprowadzeniu na rynek nowego \u017bubra Ciemnoz\u0142otego towarzyszy kampania w telewizji, prasie handlowej, w internecie oraz outdoor. W punktach sprzeda\u017cy piwo jest promowane poprzez materia\u0142y POS. Marka przygotowa\u0142a tak\u017ce dedykowane oferty handlowe.<\/p>\n<p>Kampania wspieraj\u0105ca wprowadzenie na rynek nowego \u017bubra Ciemnoz\u0142otego rozpocznie si\u0119 na pocz\u0105tku grudnia br. Za kreacj\u0119 ATL (spot reklamowy) odpowiada agencja Paralotna, natomiast za dzia\u0142ania BTL, kreacj\u0119 materia\u0142&oacute;w POSM i dzia\u0142ania w internecie &#8211; agencja kreatywna Tequila.<\/p>\n<p>Projekt opakowa\u0144 stworzy\u0142o Mango Design. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Starcom, za\u015b dzia\u0142ania public relations prowadzi agencja Alert Media Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"\u017bubr Ciemnoz\u0142oty to nowa propozycja Kompanii Piwowarskiej, kt&oacute;ra pojawi si\u0119 na p&oacute;\u0142kach sklepowych w drugiej po\u0142owie listopada.","protected":false},"author":1,"featured_media":3810,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[823,201,822,821],"class_list":{"0":"post-3809","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alert-media","9":"tag-kompania-piwowarska","10":"tag-paralotna","11":"tag-tequila","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3809"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3810"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}