{"id":38060,"date":"2009-04-28T15:04:42","date_gmt":"2009-04-28T13:04:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fanta-naturalnie-fantastyczna\/"},"modified":"2009-04-28T15:04:42","modified_gmt":"2009-04-28T13:04:42","slug":"fanta-naturalnie-fantastyczna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fanta-naturalnie-fantastyczna.html","title":{"rendered":"Fanta &#8211; Naturalnie Fantastyczna"},"content":{"rendered":"<p>Jej celem jest wzmocnienie wizerunku produktu jako napoju premium, zawieraj\u0105cego sok pomara\u0144czowy, bez dodatku konserwant&oacute;w oraz sztucznych barwnik&oacute;w. Napis &#8222;Bardzo pomara\u0144czowa. Bez dodatku konserwant&oacute;w&#8221; pojawi si\u0119 na opakowaniach napoj&oacute;w i materia\u0142ach promocyjnych.<\/p>\n<p>G\u0142&oacute;wnym elementem kampanii jest animowany spot telewizyjny opowiadaj\u0105cy o tym, jak powstaje Fanta. Pojawiaj\u0105 si\u0119 tam r&oacute;wnie\u017c animowane postaci znane z poprzednich kampanii Fanta Play. Kampania obecna jest te\u017c w internecie. Towarzyszy\u0107 jej b\u0119d\u0105 dzia\u0142ania PR oraz akcje w punktach sprzeda\u017cy.<\/p>\n<p>Kampania ma \u0142\u0105czy\u0107 dotychczasowy wizerunek Fanty jako marki m\u0142odzie\u017cowej, kojarz\u0105cej si\u0119 z zabaw\u0105 i rado\u015bci\u0105, z nowym przekazem podkre\u015blaj\u0105cym owocowy smak napoju.<\/p>\n<p>Adaptacj\u0119 spot&oacute;w przygotowa\u0142a agencja Publicis, nowe etykiety zaadaptowa\u0142a agencja Fortis, a materia\u0142y POS agencja Brandstorm. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom. Za dzia\u0142ania PR odpowiada Alert Media Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Naturalnie Fantastyczna&#8221; to nazwa nowej kampanii reklamowej marki Fanta, kt&oacute;ra ruszy\u0142a w tym tygodniu.","protected":false},"author":1,"featured_media":38061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[823,2580,52,377],"class_list":{"0":"post-38060","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-alert-media","9":"tag-fortis","10":"tag-publicis","11":"tag-starcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38060"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38060\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38061"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}