{"id":38058,"date":"2009-04-28T15:14:47","date_gmt":"2009-04-28T13:14:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/25-mln-zl-wartosci-marek-kubicy\/"},"modified":"2009-04-28T15:14:47","modified_gmt":"2009-04-28T13:14:47","slug":"25-mln-zl-wartosci-marek-kubicy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/25-mln-zl-wartosci-marek-kubicy.html","title":{"rendered":"2,5 mln z\u0142 warto\u015bci marek Kubicy"},"content":{"rendered":"<p>przeprowadzonego w telewizji pod k\u0105tem efektywno\u015bci sponsoringu sportowego pierwszego wy\u015bcigu F1 w tym sezonie (27-29 marca br. &#8211; GP Australii).<\/p>\n<p>\u0141\u0105czn\u0105 warto\u015b\u0107 mediow\u0105 ekspozycji oszacowano na ponad 2,5 mln z\u0142 &#8211; tyle musieliby wyda\u0107 sponsorzy na reklam\u0119 konwencjonaln\u0105 w polskich stacjach, aby uzyska\u0107 podobn\u0105 widowni\u0119. W\u015br&oacute;d prezentowanych przez Kubic\u0119 brand&oacute;w najwy\u017csze GRP odnotowa\u0142y Petronas (851), Intel (240), BMW (196), BMW Sauber F1 Team (164) i T Systems (156).<\/p>\n<p>\u0141\u0105czna, skumulowana widownia dla marek eksponowanych przez Kubic\u0119 w ci\u0105gu 3 analizowanych dni wynios\u0142a 57 mln widz&oacute;w. Najbardziej medialnymi dyscyplinami marca okaza\u0142y si\u0119 pi\u0142ka no\u017cna, skoki narciarskie oraz siatk&oacute;wka m\u0119\u017cczyzn, w kt&oacute;rych warto\u015b\u0107 reklamy marek oszacowano na 33,22 mln z\u0142, 23,58 mln z\u0142 i 15,65 mln z\u0142.<\/p>\n<p>Badanie opiera si\u0119 na monitoringu wyst\u0105pie\u0144 poszczeg&oacute;lnych marek w programach sportowych emitowanych na antenach TVP1, TVP2, TVP3 (pasmo wsp&oacute;lne), TV Polonia, TVN, TVN24, TVN Turbo, Polsatu, Polsatu Sport i TV4.<\/p>\n","protected":false},"excerpt":{"rendered":"Prezentowane przez Roberta Kubic\u0119 ekspozycje marek pojawi\u0142y si\u0119 w 59 programach telewizyjnych &#8211; wynika z badania Pentagon Research&#8230;","protected":false},"author":1,"featured_media":38059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2354],"class_list":{"0":"post-38058","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-pentagon-research","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38058"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38059"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}