{"id":38054,"date":"2009-04-28T15:24:09","date_gmt":"2009-04-28T13:24:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nasz-dom-jest-twoim-domem-wpadnij-na-impreze\/"},"modified":"2009-04-28T15:24:09","modified_gmt":"2009-04-28T13:24:09","slug":"nasz-dom-jest-twoim-domem-wpadnij-na-impreze","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nasz-dom-jest-twoim-domem-wpadnij-na-impreze.html","title":{"rendered":"Nasz dom jest twoim domem&#8230; wpadnij na imprez\u0119"},"content":{"rendered":"<p>Kampania skierowana jest do m\u0142odych ludzi w wieku 18-25 lat, mieszkaj\u0105cych w du\u017cych miastach i ma promowa\u0107 najnowsz\u0105 kolekcj\u0119 marki.<\/p>\n<p>Komunikacja kampanii integruje si\u0119 wok&oacute;\u0142 konkursu realizowanego w portalu O2.pl, gdzie stworzono sekcj\u0119 konkursow\u0105 (<a href=\"http:\/\/adidas.o2.pl\/\" target=\"_blank\" rel=\"noopener\">Adidas.o2.pl<\/a>). Internauci mog\u0105 tam umie\u015bci\u0107 filmy ich autorstwa, promuj\u0105ce mark\u0119 adidas.<\/p>\n<p>Ponadto w kampanii wykorzystano sie\u0107 reklamy V2media, IDMnet, Gadu-Gadu, Google oraz mobile i marketing wirusowy.<\/p>\n<p>&#8211; Dzi\u0119ki wybranym portalom oraz konkursowi, mamy mo\u017cliwo\u015b\u0107 dotarcia do u\u017cytkownik&oacute;w z grupy docelowej i zach\u0119cenia ich do wzi\u0119cia udzia\u0142u w wyzwaniu adidasa &#8211; m&oacute;wi Robert St\u0119pniewski, interactive media manager w agencji Hypermedia.<\/p>\n<p>W kampanii wykorzystano r&oacute;wnie\u017c formaty ATL. Dzia\u0142ania reklamowe potrwaj\u0105 do ko\u0144ca maja br.<\/p>\n<p>Agencja Hypermedia (Isobar Polska) odpowiada za opracowanie strategii i zaplanowanie dzia\u0142a\u0144 mediowych w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Nasz dom jest twoim domem&#8230; wpadnij na imprez\u0119&#8221; &#8211; tak brzmi has\u0142o nowej kampanii wizerunkowej marki adidas Originals.","protected":false},"author":1,"featured_media":38055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[225],"class_list":{"0":"post-38054","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hypermedia-isobar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38054"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38055"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}