{"id":38036,"date":"2009-04-28T17:07:20","date_gmt":"2009-04-28T15:07:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wystartowala-kampania-echa-miasta\/"},"modified":"2009-04-28T17:07:20","modified_gmt":"2009-04-28T15:07:20","slug":"wystartowala-kampania-echa-miasta","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wystartowala-kampania-echa-miasta.html","title":{"rendered":"Wystartowa\u0142a kampania Echa Miasta"},"content":{"rendered":"<p>bran\u017cy marketingowej i dom&oacute;w mediowych.<\/p>\n<p>Przewrotne has\u0142a maj\u0105 eksponowa\u0107 atuty wyr&oacute;\u017cniaj\u0105ce Echo Miasta spo\u015br&oacute;d innych tytu\u0142&oacute;w prasowych. Autorem kreacji jest agencja Bimers (do niedawna Bimer Mazurczak). W opracowaniu strategii uczestniczy\u0142 r&oacute;wnie\u017c Rafa\u0142 Wi\u015bniewski, kt&oacute;ry pe\u0142ni\u0142 rol\u0119 niezale\u017cnego konsultanta wspieraj\u0105cego wydawc\u0119 tytu\u0142u, firm\u0119 Media4mat.<\/p>\n<p>Reklamy uka\u017c\u0105 si\u0119 tak\u017ce w wybranych tytu\u0142ach prasy bran\u017cowej. Za planowanie i zakup medi&oacute;w do kampanii odpowiedzialny jest dom mediowy Universal McCann.<\/p>\n<p>Echo Miasta to sie\u0107 gazet miejskich ukazuj\u0105cych si\u0119 dwa razy w tygodniu w 7 najwi\u0119kszych aglomeracjach Polski. \u0141\u0105czny nak\u0142ad wydania poniedzia\u0142kowego to 175&nbsp;000 egz., a nak\u0142adu czwartkowego &#8211; 509&nbsp;000 egz.<\/p>\n","protected":false},"excerpt":{"rendered":"27 kwietnia br. wystartowa\u0142a kampania reklamowa gazety Echo Miasta. Pojawi si\u0119 ona w portalach bran\u017cowych dla przedstawicieli medi&oacute;w&#8230;","protected":false},"author":1,"featured_media":38037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1118,2578,555],"class_list":{"0":"post-38036","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-echo-miasta","9":"tag-media4mat","10":"tag-universal-channel","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=38036"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/38036\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/38037"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=38036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=38036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=38036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}