{"id":37952,"date":"2009-04-30T14:52:19","date_gmt":"2009-04-30T12:52:19","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/velvet-po-raz-kolejny-z-pos-media-poland\/"},"modified":"2009-04-30T14:52:19","modified_gmt":"2009-04-30T12:52:19","slug":"velvet-po-raz-kolejny-z-pos-media-poland","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/velvet-po-raz-kolejny-z-pos-media-poland.html","title":{"rendered":"Velvet po raz kolejny z POS Media Poland"},"content":{"rendered":"<p>Akcja promuj\u0105ca nowe r\u0119czniki papierowe marki Velvet stanowi wsparcie dla nowego portfolio produktu.<\/p>\n<p>Tegoroczne nowo\u015bci wprowadzone przez Kimberly-Clark w kategorii r\u0119cznik&oacute;w papierowych to m.in. Velvet choose-a-size, umo\u017cliwiaj\u0105cy oszcz\u0119dniejsze u\u017cytkowanie r\u0119cznika, Velvet Najd\u0142u\u017cszy, a tak\u017ce Velvet Jumbo, zawieraj\u0105cy 400 d\u0142ugich listk&oacute;w.<\/p>\n<p>Kimberly-Clark, chc\u0105c zmieni\u0107 tak\u017ce spos&oacute;b komunikacji marki z racjonalnej na emocjonaln\u0105, tym razem zdecydowa\u0142 si\u0119 na przeprowadzenie akcji z wykorzystaniem naklejek &#8222;drogowskaz&oacute;w&#8221;, kt&oacute;re gwarantuj\u0105 \u0142\u0105czno\u015b\u0107 z konsumentem. G\u0142&oacute;wna naklejka to b\u0142\u0119kitny s\u0142onik, stanowi\u0105cy now\u0105 ikon\u0119 r\u0119cznik&oacute;w papierowych Velvet, kt&oacute;ry poprzez krople wody doprowadza klienta prosto do p&oacute;\u0142ki z produktem.<\/p>\n<p>Kampania obejmuje swym zasi\u0119giem hipermarkety sieci Real, obs\u0142ugiwanej na wy\u0142\u0105czno\u015b\u0107 przez POS Media Poland, oraz hipermarkety Tesco na terenie Polski. Akcja promocyjna potrwa do po\u0142owy maja.<\/p>\n","protected":false},"excerpt":{"rendered":"Kimberly-Clark po raz kolejny powierzy\u0142 przeprowadzenie kampanii reklamowej firmie POS Media Poland.","protected":false},"author":1,"featured_media":37953,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-37952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37952"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37953"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}