{"id":3775,"date":"2012-11-15T18:25:28","date_gmt":"2012-11-15T17:25:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bakalland-startuje-z-duza-kampania-wideo\/"},"modified":"2012-11-15T18:25:28","modified_gmt":"2012-11-15T17:25:28","slug":"bakalland-startuje-z-duza-kampania-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/bakalland-startuje-z-duza-kampania-wideo.html","title":{"rendered":"Bakalland startuje z du\u017c\u0105 kampani\u0105 (wideo)"},"content":{"rendered":"<p>Akcja skierowana jest zar&oacute;wno do nowoczesnych, jak i tradycyjnych pa\u0144 domu i ma na celu przekonanie konsument&oacute;w do najwy\u017cszej jako\u015bci bakalii Bakalland.<\/p>\n<p>Kampania jest oparta na silnych dzia\u0142ania ATL, kt&oacute;re obejmuj\u0105: TV (najwi\u0119ksze stacje telewizyjne oraz kana\u0142y tematyczne), pras\u0119 konsumenck\u0105 i bran\u017cow\u0105, a tak\u017ce internet oraz PR.<\/p>\n<p>W ramach niestandardowych aktywno\u015bci firma rozpocznie tak\u017ce dzia\u0142ania field marketingowe: loteri\u0119 konsumenck\u0105 &bdquo;Bakalmat &#8211; pieni\u0105dze od Bakalland&#8221; oraz program lojalno\u015bciowy dla partner&oacute;w handlowych.<\/p>\n<p>Za stworzenie strategii komunikacji oraz kreacji kampanii odpowiada agencja Fat Baby, za produkcj\u0119 i post-produkcj\u0119 spot&oacute;w TV &#8211; Papaya Films i Lunapark.<\/p>\n<p>Planowanie i zakup medi&oacute;w zlecono domowi mediowemu MEC, a dzia\u0142ania PR &#8211; agencji Media Forum.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Bakalie tak pyszne, \u017ce zaniem&oacute;wisz&#8221; rusza og&oacute;lnopolska kampania promuj\u0105ca flagowe produkty marki Bakalland.","protected":false},"author":1,"featured_media":3776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[748,294,627],"class_list":{"0":"post-3775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fat-baby","9":"tag-mec","10":"tag-papaya-films","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}