{"id":3773,"date":"2012-11-15T18:58:15","date_gmt":"2012-11-15T17:58:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/red8-advertising-odpowiada-za-launch-marki-optima-wideo\/"},"modified":"2012-11-15T18:58:15","modified_gmt":"2012-11-15T17:58:15","slug":"red8-advertising-odpowiada-za-launch-marki-optima-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/red8-advertising-odpowiada-za-launch-marki-optima-wideo.html","title":{"rendered":"Red8 Advertising odpowiada za launch marki Optima (wideo)"},"content":{"rendered":"

Przetarg dotyczy\u0142 m.in.: opracowania konceptu marki i jej pozycjonowania, opracowania strategii komunikacji wraz z pomys\u0142ami kreatywnymi, przygotowania brand identity marki, a tak\u017ce zaprojektowania opakowa\u0144 dla linii produktowych Optima Cardio oraz Optima Omega 3.<\/p>\n

G\u0142ówny komunikat launchowej kampanii: „Optima Cardio skutecznie obni\u017ca cholesterol. Efekt w 3 tygodnie!”, jest skierowany do kobiet i m\u0119\u017cczyzn w wieku 40-65 lat z podwy\u017cszonym poziomem cholesterolu.<\/p>\n

Kampania launchowa Optima Cardio startuje 15 listopada i b\u0119dzie obecna w telewizji (m.in. TVN, TVN7, TVN24, TVP, Polsat, Discovery oraz stacje tematyczne obs\u0142ugiwane reklamowo przez At Media), prasie bran\u017cowej i internecie.<\/p>\n

Kampania internetowa zosta\u0142a przygotowana przez nale\u017c\u0105c\u0105 do Red8 Group agencj\u0119 interaktywn\u0105 Red8 Digital, która by\u0142a równie\u017c odpowiedzialna za opracowanie serwisu www.OptimaCardio.pl<\/a>.<\/p>\n

Planowaniem i zakupem mediów na potrzeby kampanii zaj\u0105\u0142 si\u0119 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Red8 Advertising wygra\u0142a przetarg strategiczny na obs\u0142ug\u0119 bud\u017cetu reklamowego Optima – nowej marki margaryn w portfolio Z.T. Kruszwica.","protected":false},"author":1,"featured_media":3774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[814,815,377],"class_list":{"0":"post-3773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-red8","9":"tag-red8-digital","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3774"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}