{"id":37724,"date":"2009-05-07T10:50:48","date_gmt":"2009-05-07T08:50:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-medialny-marsa-w-rekach-mediavest\/"},"modified":"2009-05-07T10:50:48","modified_gmt":"2009-05-07T08:50:48","slug":"budzet-medialny-marsa-w-rekach-mediavest","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/budzet-medialny-marsa-w-rekach-mediavest.html","title":{"rendered":"Bud\u017cet medialny Marsa w r\u0119kach MediaVest"},"content":{"rendered":"<p>Dom mediowy MediaVest b\u0119dzie odpowiedzialny za bud\u017cet medialny korporacji, przejmuj\u0105c przy tym medialne obowi\u0105zki marek firmy Wrigley, kt&oacute;r\u0105 w pa\u017adzierniku ubieg\u0142ego roku przej\u0105\u0142 Mars.<\/p>\n<p>MediaVest zajmie si\u0119 planowaniem i zakupem medi&oacute;w dla Marsa w telewizji, kinach i radiu. Cyfrowy bud\u017cet b\u0119dzie natomiast obs\u0142ugiwa\u0107 jego siostrzana agencja Digitas, a bud\u017cet out of home nale\u017c\u0105ca do MediaVest agencja Kinetic.<\/p>\n<p>MediaVest jest od 2004 roku odpowiedzialny za medialny bud\u017cet nale\u017c\u0105cych do Marsa marek, takich jak Dove, Galaxy, Mars, Milky Way, Twix, Pedigree i Whiskas. Z kolei od roku 2006 marki Wrigley (m.in. Extra, Orbit, DoubleMint) obs\u0142ugiwa\u0142 w tym zakresie dom mediowy Mindshare.<\/p>\n","protected":false},"excerpt":{"rendered":"MediaVest wygra\u0142 przetarg na planowanie i zakup medi&oacute;w na rynku ameryka\u0144skim dla firmy Mars.","protected":false},"author":1,"featured_media":37725,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1015],"class_list":{"0":"post-37724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediavest","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37724"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37725"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}