{"id":37718,"date":"2009-05-07T11:35:48","date_gmt":"2009-05-07T09:35:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mindshare-planuje-kampanie-parowarow-tefal\/"},"modified":"2009-05-07T11:35:48","modified_gmt":"2009-05-07T09:35:48","slug":"mindshare-planuje-kampanie-parowarow-tefal","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mindshare-planuje-kampanie-parowarow-tefal.html","title":{"rendered":"Mindshare planuje kampani\u0119 parowar\u00f3w Tefal"},"content":{"rendered":"<p>Kampania komunikowana b\u0119dzie w telewizji i w internecie.<\/p>\n<p>Przy wsp&oacute;\u0142pracy z portalem O2.pl, zosta\u0142 utworzony dedykowany serwis Tefal.o2.pl, na kt&oacute;rym znajduj\u0105 si\u0119 materia\u0142y wideo ilustruj\u0105ce przygotowanie da\u0144 g\u0142&oacute;wnych, przystawek i deser&oacute;w z wykorzystaniem parowaru Vitacuisine. W akcji przewidziano r&oacute;wnie\u017c konkurs dla internaut&oacute;w, kt&oacute;rego zwyci\u0119zcy otrzymaj\u0105 reklamowane parowary.<\/p>\n<p>Kampania jest skierowana g\u0142&oacute;wnie do kobiet i ma na celu u\u015bwiadomienie konsumentom, \u017ce potrawy przygotowane w parowarze mog\u0105 by\u0107 nie tylko zdrowe, ale r&oacute;wnie\u017c smaczne.<\/p>\n<p>Dzia\u0142ania rozpocz\u0119\u0142y si\u0119 na pocz\u0105tku maja i potrwaj\u0105 do po\u0142owy czerwca br.<\/p>\n<p>Adaptacj\u0119 spot&oacute;w telewizyjnych na rynek polski przygotowa\u0142a agencja Publicis, kreacj\u0119 internetow\u0105 O2.pl, a produkcj\u0119 film&oacute;w internetowych powierzono Tofi Productions. Za planowanie i zakup medi&oacute;w odpowiada dom mediowy Mindshare Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Witaminy ze smakiem&#8221; rozpocz\u0119\u0142a si\u0119 promocja parowar&oacute;w Tefal Vitacuisine.","protected":false},"author":1,"featured_media":37719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[85,858,52],"class_list":{"0":"post-37718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare","9":"tag-o2","10":"tag-publicis","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37718"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37719"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}