{"id":37672,"date":"2009-05-08T11:21:42","date_gmt":"2009-05-08T09:21:42","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polacy-chca-reklam-z-celebrytami\/"},"modified":"2009-05-08T11:21:42","modified_gmt":"2009-05-08T09:21:42","slug":"polacy-chca-reklam-z-celebrytami","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/polacy-chca-reklam-z-celebrytami.html","title":{"rendered":"Polacy chc\u0105 reklam z celebrytami"},"content":{"rendered":"<p>Wed\u0142ug badania DriveR ZenithOptimedia, najbardziej rozpoznawalni celebryci w reklamach to Marek Kondrat, wyst\u0119puj\u0105cy w reklamach ING Banku \u015al\u0105skiego SA (703 g\u0142osy respondent&oacute;w) oraz Piotr Fronczewski, reklamuj\u0105cy Getin Bank SA (183 g\u0142osy). Za to najbardziej lubiani przez Polak&oacute;w celebryci to: Monika Olejnik, Tomasz Lis, Doda, Janusz Palikot i Kuba Wojew&oacute;dzki.<\/p>\n<p>Konsumenci chcieliby, aby Doda reklamowa\u0142a bielizn\u0119, prezerwatywy i niemieckie samochody, a Katarzyna Cichopek &#8211; kosmetyki i produkty dla dzieci. Do Szymona Majewskiego najlepiej, zdaniem ankietowanych, pasuj\u0105 hamburgery, piwo i sportowe obuwie.<\/p>\n<p>Prawie po\u0142owa ankietowanych jest zdania, \u017ce dla znanych os&oacute;b decyduj\u0105cych si\u0119 na udzia\u0142 w reklamie ga\u017ca jest na pierwszym miejscu, ale twierdz\u0105 te\u017c, \u017ce gwiazda musi by\u0107 przekonana o jako\u015bci marki, by j\u0105 reklamowa\u0107. Jeszcze wi\u0119cej respondent&oacute;w (55 proc.) uwa\u017ca, \u017ce odpowiednio wysoka stawka &#8222;praktycznie ka\u017cdego przekona do reklamowania jakiegokolwiek produktu&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"31 proc. Polak&oacute;w potwierdza, \u017ce udzia\u0142 znanej i cenionej osoby w reklamie sprawia, i\u017c marka reklamowana przez t\u0119 osob\u0119 kojarzy si\u0119 z wi\u0119ksz\u0105 renom\u0105 i lepsz\u0105 jako\u015bci\u0105.","protected":false},"author":1,"featured_media":37673,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[250],"class_list":{"0":"post-37672","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-zenithoptimedia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37672"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37673"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}