{"id":37592,"date":"2009-05-11T15:11:12","date_gmt":"2009-05-11T13:11:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-walczy-z-symptomem-nrub\/"},"modified":"2009-05-11T15:11:12","modified_gmt":"2009-05-11T13:11:12","slug":"k2-walczy-z-symptomem-nrub","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/k2-walczy-z-symptomem-nrub.html","title":{"rendered":"K2 walczy z symptomem NRUB"},"content":{"rendered":"<p>Ca\u0142o\u015b\u0107 oparta jest o zabaw\u0119 skojarzeniem z tajemnicz\u0105 przypad\u0142o\u015bci\u0105 NRUB, czyli Nag\u0142\u0105 Reakcj\u0105 U\u015bpienia Bezwarunkowego, czerpi\u0105c\u0105 swoj\u0105 nazw\u0119 z odwr&oacute;cenia s\u0142owa burn.<\/p>\n<p>Akcja serwisu rozgrywa si\u0119 wok&oacute;\u0142 objaw&oacute;w NRUB. Scenki wideo zawarte w witrynie w przerysowany spos&oacute;b wizualizuj\u0105 niekt&oacute;re sytuacje, podczas kt&oacute;rych &#8222;NRUB atakuje&#8221;.<\/p>\n<p>&#8211; Koncepcja przypad\u0142o\u015bci NRUB w pewien spos&oacute;b z g&oacute;ry narzuci\u0142a nam operowanie wy\u0142\u0105cznie symbolami. Cieszyli\u015bmy si\u0119 wr\u0119cz, \u017ce nie b\u0119dziemy u\u017cywa\u0107 &#8222;gadaj\u0105cych g\u0142&oacute;w&#8221; &#8211; t\u0142umaczy Arkadiusz Szulczy\u0144ski, innovation director K2.<\/p>\n<p>Akcje spot&oacute;w rozgrywaj\u0105 si\u0119 m.in. w zajezdni tramwajowej, bibliotece, laboratorium, biurowcu i mieszkaniu.<\/p>\n<p>&#8211; \u017beby uatrakcyjni\u0107 projekt, do zdj\u0119\u0107 wykorzystali\u015bmy kamer\u0119 Red One umieszczon\u0105 na ekranie filmowym &#8211; dodaje Szulczy\u0144ski.<\/p>\n<p>Wsp&oacute;\u0142praca pomi\u0119dzy K2 Internet a Coca-Cola Poland trwa od 2003 r.<\/p>\n","protected":false},"excerpt":{"rendered":"Now\u0105 ods\u0142on\u0119 witryny Burn.pl, w ramach obs\u0142ugi Coca-Cola Poland Services, przygotowa\u0142a agencja K2.","protected":false},"author":1,"featured_media":37593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[709],"class_list":{"0":"post-37592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"tag-k2-internet","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37592"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37593"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}