{"id":3755,"date":"2012-11-16T14:33:44","date_gmt":"2012-11-16T13:33:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/180heartbeats-jung-v-matt-zrealizowala-projekt-dla-paulanera\/"},"modified":"2012-11-16T14:33:44","modified_gmt":"2012-11-16T13:33:44","slug":"180heartbeats-jung-v-matt-zrealizowala-projekt-dla-paulanera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/180heartbeats-jung-v-matt-zrealizowala-projekt-dla-paulanera.html","title":{"rendered":"180heartbeats + Jung v. Matt zrealizowa\u0142a projekt dla Paulanera"},"content":{"rendered":"<p>Zadaniem agencji by\u0142o wypromowanie marki w internecie w oparciu o charakterystyczne cechy produktu.<\/p>\n<p>Kampania bannerowa przekierowuje na stron\u0119, z kt&oacute;rej ka\u017cdy mo\u017ce si\u0119 dowiedzie\u0107, co odr&oacute;\u017cnia Paulanera od tradycyjnych lager&oacute;w.<\/p>\n<p>Kampania obejmuje bannery, dedykowany website <a href=\"http:\/\/paulanerpolska.pl\/\" target=\"_blank\" rel=\"noopener\">Paulanerpolska.pl<\/a>, konkurs oraz komunikacj\u0119 na Facebooku. W grudniu planowane jest poszerzenie idei o rozwi\u0105zania richmediowe.<\/p>\n<p>180heartbeats jest odpowiedzialna za strategi\u0119, kreacj\u0119 oraz &#8211; razem z agencj\u0105 Roots PR &#8211; prowadzi dzia\u0142ania PR oraz na Facebooku. Media zaplanowa\u0142 dom mediowy OMD.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"13 listopada ruszy\u0142a nowa kampania Paulanera z portfolio grupy \u017bywiec, przygotowana przez 180heartbeats + Jung Von Matt.","protected":false},"author":1,"featured_media":3756,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[12234,333,220],"class_list":{"0":"post-3755","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-180-heartbeats","9":"tag-omd","10":"tag-zywiec","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3755"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3756"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}