{"id":37522,"date":"2009-05-12T16:04:25","date_gmt":"2009-05-12T14:04:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kazdy-ma-swoja-jazde-z-wunder-baum\/"},"modified":"2009-05-12T16:04:25","modified_gmt":"2009-05-12T14:04:25","slug":"kazdy-ma-swoja-jazde-z-wunder-baum","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kazdy-ma-swoja-jazde-z-wunder-baum.html","title":{"rendered":"&#8222;Ka\u017cdy ma swoj\u0105 jazd\u0119&#8221; z Wunder-Baum"},"content":{"rendered":"<p>Dzia\u0142ania obejmuj\u0105 outdoor, pras\u0119 i promocj\u0119 w punktach sprzeda\u017cy. Ich g\u0142&oacute;wnym celem jest od\u015bwie\u017cenie wizerunku marki oraz wzrost jej \u015bwiadomo\u015bci w grupie m\u0142odych u\u017cytkownik&oacute;w samochod&oacute;w. Kampania jest prowadzona pod has\u0142em: &#8222;Ka\u017cdy ma swoj\u0105 jazd\u0119&#8221;.<\/p>\n<p>Na potrzeby kampanii jej tw&oacute;rca, Demo Effective Launching, opracowa\u0142 trzy kreacje promuj\u0105ce zapachowe drzewka samochodowe Wunder-Baum: Energia, Nami\u0119tno\u015b\u0107 i Relaks. Do 31 maja mo\u017cna je ogl\u0105da\u0107 na billboardach oraz formatach fullback (ty\u0142 autobusu) w najwi\u0119kszych miastach Polski. Kampani\u0119 outdoorow\u0105 wspiera reklama w prasie, g\u0142&oacute;wnie motoryzacyjnej, oraz akcje BTL w punktach sprzeda\u017cy.<\/p>\n<p>Demo zdoby\u0142o bud\u017cet marki Wunder-Baum w wyniku wygranego przetargu, kt&oacute;ry zosta\u0142 rozstrzygni\u0119ty w lutym tego roku przez firm\u0119 Amtra, wy\u0142\u0105cznego dystrybutora marki w Polsce.<\/p>\n","protected":false},"excerpt":{"rendered":"Og&oacute;lnopolska kampania wizerunkowa samochodowych od\u015bwie\u017caczy powietrza Wunder-Baum ruszy\u0142a wraz z pocz\u0105tkiem maja.","protected":false},"author":1,"featured_media":37523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1069],"class_list":{"0":"post-37522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-demo-effective-launching","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37522"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37523"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}