{"id":3751,"date":"2012-11-16T14:48:08","date_gmt":"2012-11-16T13:48:08","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/swiateczne-zakupy-wspieraja-pajacyka\/"},"modified":"2012-11-16T14:48:08","modified_gmt":"2012-11-16T13:48:08","slug":"swiateczne-zakupy-wspieraja-pajacyka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/swiateczne-zakupy-wspieraja-pajacyka.html","title":{"rendered":"\u015awi\u0105teczne zakupy wspieraj\u0105 Pajacyka"},"content":{"rendered":"<p>Ka\u017cda osoba, kt&oacute;ra dokona zakupu w wybranych sklepach internetowych poprzez <a href=\"http:\/\/www2.payback.pl\/\" target=\"_blank\" rel=\"noopener\">www.payback.pl<\/a>, otrzyma nie tylko punkty Payback, ale r&oacute;wnie\u017c wesprze Pajacyka &#8211; tyle samo punkt&oacute;w podstawowych zostanie przekazanych na rzecz PAH.<\/p>\n<p>W kampanii Payback wykorzysta swoje wewn\u0119trzne narz\u0119dzia, m.in. landing page akcji, banery na stronie programu oraz newsletter. Tak\u017ce partnerzy akcji i PAH b\u0119d\u0105 si\u0119 komunikowa\u0107 z uczestnikami g\u0142&oacute;wnie za pomoc\u0105 stron WWW i e-mailingu.<\/p>\n<p>Do komunikacji z uczestnikami zostan\u0105 wykorzystane r&oacute;wnie\u017c kana\u0142y social media. W trakcie trwania \u015bwi\u0105tecznej akcji na fanpage&#8217;u Payback Polska na Facebooku zostanie przeprowadzony konkurs. Do wygrania b\u0119d\u0105 p\u0142yty &bdquo;Uwaga, uwaga&#8221; wydane specjalnie na 20-lecie PAH, podpisane przez artyst&oacute;w bior\u0105cych udzia\u0142 w projekcie muzycznym, m.in. Grzegorza Turnaua, Ann\u0119 Mari\u0119 Jopek i Leszka Mo\u017cd\u017cera.<\/p>\n<p>\u015awi\u0105teczna akcja potrwa od 15 listopada do 21 grudnia, a jej partnerami s\u0105: Empik.com, Smyk.com, Agito.pl, Bon Prix, Tchibo.pl oraz Yves Rocher.<\/p>\n<p>Za przygotowanie kampanii odpowiada agencja Ogilvy Action. Dzia\u0142ania na Facebooku nadzoruje Lubi\u0119 to &#8211; Social Media Agency, a aktywno\u015bci w obszarze media relations prowadzi Inspirat Communication.<\/p>\n","protected":false},"excerpt":{"rendered":"15 listopada Payback i PAH rozpoczynaj\u0105 \u015bwi\u0105teczn\u0105 akcj\u0119 &#8222;Kupuj online, pomagaj dzieciom!&#8221;, w ramach kt&oacute;rej uczestnicy wespr\u0105 program do\u017cywiania dzieci Pajacyk.","protected":false},"author":1,"featured_media":3752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[76,804,803,809],"class_list":{"0":"post-3751","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lubie-to","9":"tag-ogilvy-action","10":"tag-payback","11":"tag-polska-akcja-humanitarna","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3751"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3752"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}