{"id":3749,"date":"2012-11-16T15:04:32","date_gmt":"2012-11-16T14:04:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polski-apetyt-na-zycie-wedlug-zywca-wideo\/"},"modified":"2012-11-16T15:04:32","modified_gmt":"2012-11-16T14:04:32","slug":"polski-apetyt-na-zycie-wedlug-zywca-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/polski-apetyt-na-zycie-wedlug-zywca-wideo.html","title":{"rendered":"Polski apetyt na \u017cycie wed\u0142ug \u017bywca (wideo)"},"content":{"rendered":"<p><span>W spocie zobaczymy zwyk\u0142y dzie\u0144 z \u017cycia wsp&oacute;\u0142czesnych Polak&oacute;w.<\/span><\/p>\n<p>Celem prowadzonych dzia\u0142a\u0144 jest umocnienie wizerunku marki i dodanie jej \u015bwie\u017co\u015bci, r&oacute;wnie\u017c poprzez odwo\u0142anie si\u0119 do m\u0142odszych konsument&oacute;w.<\/p>\n<p>Kampania reklamowa rozpocznie si\u0119 19 listopada i b\u0119dzie realizowana w kluczowych og&oacute;lnopolskich stacjach telewizyjnych oraz w internecie.<\/p>\n<p>Strategi\u0119 komunikacji oraz kreacj\u0119 spotu przygotowa\u0142a agencja DDB. Za zakup medi&oacute;w odpowiada OMD Macroscope. Spot wyprodukowa\u0142 dom produkcyjny Film Produkcja.<\/p>\n","protected":false},"excerpt":{"rendered":"\u017bywiec rozpoczyna kampani\u0119 reklamow\u0105 &bdquo;Polski apetyt na \u017cycie&#8221;, kt&oacute;ra ma od\u015bwie\u017cy\u0107 wizerunek marki.","protected":false},"author":1,"featured_media":3750,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[472,333,220],"class_list":{"0":"post-3749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ddb","9":"tag-omd","10":"tag-zywiec","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3750"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}