{"id":37472,"date":"2009-05-13T16:24:36","date_gmt":"2009-05-13T14:24:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/advergaming-w-projektach-idmnet\/"},"modified":"2009-05-13T16:24:36","modified_gmt":"2009-05-13T14:24:36","slug":"advergaming-w-projektach-idmnet","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/advergaming-w-projektach-idmnet.html","title":{"rendered":"Advergaming w projektach IDMnet"},"content":{"rendered":"<p>Mechanizm wsp&oacute;\u0142pracy opiera si\u0119 na wykorzystaniu gier jako no\u015bnik&oacute;w reklamowych, pozwalaj\u0105cych na promocj\u0119 marek i produkt&oacute;w w spos&oacute;b nieinwazyjny dla odbiorcy, wzmacniaj\u0105cy \u015bwiadomo\u015b\u0107 marki oraz umo\u017cliwiaj\u0105cy dotarcie do internaut&oacute;w blokuj\u0105cych inne formy reklamy. Gry s\u0105 r&oacute;wnie\u017c narz\u0119dziem umo\u017cliwiaj\u0105cym interakcj\u0119 z potencjalnym klientem &#8211; zar&oacute;wno poprzez sam\u0105 gr\u0119, jak i uczestnictwo w powi\u0105zanych z nimi konkursach.<\/p>\n<p>Zintegrowana oferta obu firm pozwoli na przygotowanie akcji reklamowych, w kt&oacute;rych IDMnet zapewni zasi\u0119g generowany poprzez sie\u0107 reklamow\u0105, a AdAction b\u0119dzie odpowiada\u0107 za produkcj\u0119 dedykowanych gier reklamowych.<\/p>\n","protected":false},"excerpt":{"rendered":"IDMnet nawi\u0105za\u0142 wsp&oacute;\u0142prac\u0119 z AdAction w zakresie wykorzystania advergamingu (produkcji gier reklamowych) w projektach specjalnych.","protected":false},"author":1,"featured_media":37473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2203,193],"class_list":{"0":"post-37472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adaction","9":"tag-idmnet","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37472"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37473"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}