{"id":37464,"date":"2009-05-13T22:52:32","date_gmt":"2009-05-13T20:52:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gdzie-jest-punkt-gg\/"},"modified":"2009-05-13T22:52:32","modified_gmt":"2009-05-13T20:52:32","slug":"gdzie-jest-punkt-gg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gdzie-jest-punkt-gg.html","title":{"rendered":"Gdzie jest punkt GG?"},"content":{"rendered":"<p>G\u0142&oacute;wnym za\u0142o\u017ceniem akcji jest u\u015bwiadomienie u\u017cytkownikom istnienia dodatkowych form korzystania z komunikatora &#8211; GG jest dost\u0119pne r&oacute;wnie\u017c w wersji mobilnej i tzw. webowej (w przegl\u0105darkach stron internetowych).<\/p>\n<p>Osi\u0105 ca\u0142ej kampanii jest serwis <a href=\"http:\/\/www.punktgg.pl\" target=\"_blank\" rel=\"noopener\">www.punktgg.pl<\/a> oraz posta\u0107 doktora Jubicza, kt&oacute;ry w zabawny i dwuznaczny spos&oacute;b pokazuje, gdzie nale\u017cy szuka\u0107 punktu i podpowiada &#8222;jak to mo\u017cna robi\u0107&#8221;. Bohatera kampanii mo\u017cna r&oacute;wnie\u017c znale\u017a\u0107 w serwisach YouTube, Blip i MojaGeneracja.<\/p>\n<p>Kampania &#8222;Punkt GG&#8221; by\u0142a wsparta reklamami w kana\u0142ach telewizyjnych (4fun.tv, MTV, Comedy Central, VH1, Viva). Akcja jest promowana tak\u017ce w radiu internetowym Open.fm i sieci salon&oacute;w odzie\u017cowych Cropp Town. O poszukiwaniu mitycznego punktu mo\u017cna dowiedzie\u0107 si\u0119 r&oacute;wnie\u017c z ulotek sieci Pizza Dominium. Akcj\u0119 wspiera Focus Media Group.<\/p>\n<p>Z danych, kt&oacute;re udost\u0119pnili tw&oacute;rcy akcji wynika, \u017ce trakcie pierwszego miesi\u0105ca kampanii, stron\u0119 odwiedzi\u0142o blisko 700 tys. os&oacute;b.<\/p>\n<p>Kampania potrwa jeszcze 2 miesi\u0105ce.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania wirusowa &#8222;Punkt GG&#8221; skierowana do u\u017cytkownik&oacute;w komunikatora Gadu-Gadu.","protected":false},"author":1,"featured_media":37465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[834],"class_list":{"0":"post-37464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gadu-gadu","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37464"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37465"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}