{"id":37420,"date":"2009-05-14T14:54:31","date_gmt":"2009-05-14T12:54:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/arbomedia-dla-tp\/"},"modified":"2009-05-14T14:54:31","modified_gmt":"2009-05-14T12:54:31","slug":"arbomedia-dla-tp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/arbomedia-dla-tp.html","title":{"rendered":"ARBOmedia dla TP"},"content":{"rendered":"<p>Dzia\u0142ania mia\u0142y na celu zwi\u0119kszenie \u015bwiadomo\u015bci funkcjonowania us\u0142ugi telewizyjnej w pakiecie Neostrada w\u015br&oacute;d konsument&oacute;w.<\/p>\n<p>Z ko\u0144cem kwietnia br. zako\u0144czy\u0142a si\u0119 akcja guerillowa,  kt&oacute;ra trwa\u0142a dwa tygodnie. Niestandardowe dzia\u0142ania obejmowa\u0142y swoim zasi\u0119giem 5 najwi\u0119kszych miast (Pozna\u0144, Warszawa, Tr&oacute;jmiasto, Katowice i Krak&oacute;w) oraz 17 mniejszych (K\u0119dzierzyn-Ko\u017ale, Konin, Legionowo, Sochaczew, Mi\u0144sk Mazowiecki, Che\u0142m, Jelenia G&oacute;ra, K\u0142odzko, I\u0142awa, Boles\u0142awiec, Sieradz, \u015awidnica, Stalowa Wola, Inowroc\u0142aw, Grudzi\u0105dz, Piotrk&oacute;w Trybunalski i Nowy S\u0105cz).<\/p>\n<p>Kampania mia\u0142a charakter partyzancki, a dzia\u0142ania obj\u0119\u0142y przestrze\u0144 miejsk\u0105 (parki, dworce, przystanki, g\u0142&oacute;wne ci\u0105gi komunikacyjne oraz kluby, puby i restauracje), gdzie pojawi\u0142y si\u0119 wolnostoj\u0105ce, charakterystyczne tekturowe cut-outy, w tym postaci Beduin&oacute;w oraz wystaj\u0105cych zza drzew\/\u015bcian wielb\u0142\u0105d&oacute;w z kontekstowymi komunikatami, przyporz\u0105dkowanymi do danej lokalizacji.<\/p>\n<p>Kampani\u0119 realizowa\u0142o ARBOmedia Polska na zlecenie TP, za zakup medi&oacute;w odpowiada\u0142 Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"ARBOmedia zrealizowa\u0142a dla TP kampani\u0119 w przestrzeni miejskiej, kt&oacute;ra \u015bci\u015ble nawi\u0105zuje do spotu reklamowego.","protected":false},"author":1,"featured_media":37421,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[772,1424,289],"class_list":{"0":"post-37420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-arbomedia","9":"tag-mediaedgecia","10":"tag-tpsa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37420"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37421"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}