{"id":37374,"date":"2009-05-15T15:00:03","date_gmt":"2009-05-15T13:00:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/smb-oraz-mb-smgkrc-podpisaly-umowe-o-wspolpracy\/"},"modified":"2009-05-15T15:00:03","modified_gmt":"2009-05-15T13:00:03","slug":"smb-oraz-mb-smgkrc-podpisaly-umowe-o-wspolpracy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/smb-oraz-mb-smgkrc-podpisaly-umowe-o-wspolpracy.html","title":{"rendered":"SMB oraz MB SMG\/KRC podpisa\u0142y umow\u0119 o wsp\u00f3\u0142pracy"},"content":{"rendered":"<p>Projekt otrzyma\u0142 nazw\u0119 Polskie Badania Marketingu Bezpo\u015bredniego.<\/p>\n<p>Na mocy umowy do przeprowadzanego przez MB SMG\/KRC badania Target Group Index (systematyczne badanie konsumenckie realizowane przez SMG\/KRC na pr&oacute;bie 36 000 respondent&oacute;w), zostan\u0105 do\u0142\u0105czone modu\u0142y po\u015bwi\u0119cone marketingowi zintegrowanemu. Porozumienie podpisali prezesi obu organizacji &#8211; Leszek Konkel (SMB) oraz Krzysztof Kruszewski (MB SMG\/KRC).<\/p>\n<p>Dzi\u0119ki badaniom zostan\u0105 przeanalizowane zachowania konsumenckie dotycz\u0105ce cz\u0119stotliwo\u015bci i sposob&oacute;w korzystania z przesy\u0142ek bezpo\u015brednich, katalog&oacute;w, gazetek i ulotek reklamowych, ofert i informacji telemarketingowych (w tym SMS-&oacute;w oraz infolinii) oraz ofert handlowych w sieci.<\/p>\n<p>Pierwsze wyniki badania poznamy na prze\u0142omie wrze\u015bnia i pa\u017adziernika 2009 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"SMB oraz instytut badawczy MB SMG\/KRC podpisa\u0142y umow\u0119 o wsp&oacute;\u0142pracy, dotycz\u0105c\u0105 bada\u0144 z zakresu marketingu bezpo\u015bredniego.","protected":false},"author":1,"featured_media":37375,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[145],"class_list":{"0":"post-37374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-smb","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=37374"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/37374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/37375"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=37374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=37374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=37374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}