{"id":3731,"date":"2012-11-19T14:43:20","date_gmt":"2012-11-19T13:43:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jak-blogi-i-blogerow-postrzegaja-reklamodawcy\/"},"modified":"2012-11-19T14:43:20","modified_gmt":"2012-11-19T13:43:20","slug":"jak-blogi-i-blogerow-postrzegaja-reklamodawcy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jak-blogi-i-blogerow-postrzegaja-reklamodawcy.html","title":{"rendered":"Jak blogi i bloger\u00f3w postrzegaj\u0105 reklamodawcy?"},"content":{"rendered":"<p><span>Odpowiedzi na te i wiele innych pyta\u0144 dostarcza raport &#8222;Blogosfera 2012&#8221;,&nbsp;<\/span>podsumowuj\u0105cy wyniki badania opinii polskich marketer&oacute;w na temat wizerunku bloger&oacute;w, reklamy na blogach i przysz\u0142o\u015bci dzia\u0142a\u0144 reklamowych w blogosferze.<\/p>\n<p>Badanie zrealizowane zosta\u0142o przez Instytut Millward Brown na zlecenie autorki bloga <a href=\"http:\/\/hatalska.com\" target=\"_blank\" rel=\"noopener\">http:\/\/hatalska.com<\/a>.<\/p>\n<p>To pierwsze w Polsce badanie pokazuj\u0105ce, jak blogi i bloger&oacute;w postrzegaj\u0105 reklamodawcy. Respondentami byli w nim nie czytelnicy blog&oacute;w, ale firmy &#8211; agencje reklamowe, agencje PR, domy mediowe, przedstawiciele klient&oacute;w. W dodatku tylko te firmy, kt&oacute;re ju\u017c kiedy\u015b wcze\u015bniej wsp&oacute;\u0142pracowa\u0142y z blogerami reklamowo. Badanie odby\u0142o si\u0119 w dniach 8-10 pa\u017adziernika 2012.<\/p>\n<p>Raport zosta\u0142 podzielony na dwie cz\u0119\u015bci &#8211; pierwsz\u0105 dotycz\u0105c\u0105 bloger&oacute;w jako marek osobistych oraz drug\u0105 dotycz\u0105c\u0105 szczeg&oacute;\u0142&oacute;w wsp&oacute;\u0142pracy reklamowej z blogerami, korzy\u015bci, jakie mog\u0105 wynika\u0107 z takiej wsp&oacute;\u0142pracy oraz perspektyw rozwoju tej wsp&oacute;\u0142pracy w przysz\u0142o\u015bci.<\/p>\n<p>Raport dost\u0119pny jest pod adresem <a href=\"http:\/\/hatalska.com\/blogosfera2012\/\" target=\"_blank\" rel=\"noopener\">http:\/\/hatalska.com\/blogosfera-2012-pierwsze-badanie-polskiej-blogosfery-z-perspektywy-reklamodawcow<\/a>&nbsp;za darmo, \u2028w ramach us\u0142ugi Pay with a Post \/ Pay with a Tweet (pierwszy spo\u0142eczny system p\u0142atno\u015bci). Oznacza to, \u017ce informacja o pobraniu raportu pojawia si\u0119 automatycznie na koncie danej osoby na Twitterze lub na Facebooku.<\/p>\n","protected":false},"excerpt":{"rendered":"Kt&oacute;ry z polskich bloger&oacute;w jest najpopularniejszy w\u015br&oacute;d polskich reklamodawc&oacute;w? Kt&oacute;rego z nich najch\u0119tniej rekomenduj\u0105 do wsp&oacute;\u0142pracy innym marketerom?&nbsp;","protected":false},"author":1,"featured_media":3732,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[655],"class_list":{"0":"post-3731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-millwardbrown-smgkrc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=3731"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/3731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/3732"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=3731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=3731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=3731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}